News has come out of Jeep of a new concept version of the Grand Cherokee. It makes sense, seeing as how the Jeep Grand Cherokee is the most awarded SUV ever, and has been given the title of “SUV of Texas” two years in a row. This will be a very unique model, designed to capture the attention of not only those who already know the quality of the Jeep but also to convince new drivers to take the plunge and purchase of one.
“Highlighted by a unique platinum-chrome front-end appearance and distinctive black-gloss 20-inch wheels and exterior treatments, our new Grand Cherokee concept provides a completely new look – one that is edgy and aggressive, and certainly different than any Grand Cherokee on the road today,” says Mike Manley, the President and CEO of Jeep Brand.
The concept was shown publicly for the first time at the Houston Auto Show. Jeep also announced that there will be a contest to go with this new Grand Cherokee concept. The company will be running an online contest for consumers to name this new concept model. The person who chooses the winning name will be given the chance to win a new 2012 Jeep Grand Cherokee. “We plan to garner feedback from consumers at the Houston Auto Show, and via our online Jeep ‘Name My Ride’ contest,” said Manley.