Jeep sure has a lot of friends. News has come out that Jeep has reached a true milestone on Facebook with having breached the 2 million mark of fans. In fact, it’s the first domestic automotive brand that has achieved this. The closest brand is short by 700,000 fans.
“On behalf of the entire Jeep brand team, I would like to extend a personal thank you to our consumers – and literally millions of fans – for their continued loyalty and support,” boasted a proud Mike Manley, President and CEO of Jeep Brand, Chrysler Group LLC. “We are proud of our 70-year history and all that the Jeep brand has accomplished along the way. Jeep vehicle owners are unlike any others; from those who embrace the ‘Jeep wave’ to those who look forward to helping a fellow off-roader along the trail, there is a sense of community and passion among Jeep owners that makes our brand unique.”
It’s definitely starting out to be the best year for Jeep. They not only get to be the first to brag to the world about how many fans they have on Facebook, but also have numerous new awards given to them for their quality vehicles, and that’s not even taking into account the sales increase the brand has seen over the previous year.
Even if you’re not a fan of Jeep, check out their line-up on Bayside’s website. Follow on Facebook and Twitter as well so you can be up to date on all the news and deals as soon as they happen.
Everyone always focuses on just which ad is the best to air during the Superbowl. This year, the auto industry was looking to show people they were back in business. To that end, Chrysler continued its “Imported from Detroit” commercials, this time bringing in legendary actor and director Clint Eastwood to provide narration. It sparked some controversy but overall, I was personally a fan of it. Even with people calling foul on it, it still managed to come out ahead as one of the most memorable of the night.
The votes are now in with the Youtube Ad Blitz program and the commercial has captured the top spot in the automotive rankings. “It’s Halftime in America” was second place overall in the entire contest. Last year in the same contest, Chrysler placed first with the “Born of Fire” commercial. The ad has had more than 17 million views on Youtube.
“’It’s Halftime in America’ is about a mission, not about a product. It is about the spirit that motivates our embracement of this mission,” said Sergio Marchionne, Chairman and Chief Executive Officer, Chrysler Group LLC. “The 2-minute video portrayed the essence of Chrysler Group’s commitment and how we are working toward the future. We don’t presume to teach anything or show our way as the right way ahead. Our message to the United States came from people who felt a duty to encourage the country they love. It was simply a way of saying that everyone, in the land of opportunity, has the right to dream and the power to turn that dream into reality.”
The ad was certainly the most memorable automotive commercial of the whole Superbowl. Clint Eastwood definitely knows how to make an impact. To check out all of Chrysler’s products, be sure to click on Bayside’s website. Follow them on Facebook and Twitter to stay up to date on all the news and offers they have.
Jeep brand is no stranger to being handed awards for their quality vehicles. The Jeep Wrangler was given the “2012 Best Off-Road SUV for the Money” by US News and World. Autobytel has also given the Wrangler “Jeep of the Year.” That’s just a few of the many awards given to not only the Wrangler but to all of Jeep’s line up. Today it was announced, however, that the trophy case is about to get a little bigger. Jeep Wrangler has been given the “Total Cost of Ownership” by Kelley Blue Book and “Best Resale” from Kiplinger’s Personal Finance. The Jeep Grand Cherokee was also given the Motorweek Drivers’ Choice award.
“We’re delighted that the Jeep Wrangler and Grand Cherokee have received this recognition from these influential, opinion-leading media organizations,” said Mike Manley, the President and CEO of Jeep Brand. “These awards are especially meaningful because they focus on the customer. The MotorWeek award is specifically chosen from the buyers’ point of view, while the awards from Kelley Blue Book and Kiplinger’s focus on value for the customer – which Jeep vehicles consistently deliver.”
All the awards that are taking up space on a trophy case at Jeep may be starting to have a profound impact on people’s buying choice. Jeep saw a considerable rise in sales during the month of January by 37 percent. 2011 saw an increase of 44 percent.
You can view the entire Jeep line up on Bayside’s website. Be sure to follow on Facebook and Twitter as well to stay up to date on all the latest deals and news.