Jeep Creating Over One Thousand New Jobs in Toledo

Across the country, Americans are starting to see the economy improving in tangible ways, and in Toledo, Ohio, Jeep is putting people back to work.

This week, WTVG, an ABC affiliate in Toledo, reported that unemployed residents were getting prepared for the Jeep expansion which will create more than a thousand new jobs in the area next year. The community is supporting prospective employees by helping them update their resumes and teaching them how to impress an employer in an interview. In particular, the One Village community has rallied for its residents by offering assistance in resume writing and teaching standard computer skills.

Beth Lewandowski, current Secretary of the Neighborhood Representatives on the United Village Council, explained why the community needs to prepare for new jobs, stating, “The job market has changed. The skills that people had when they first got employed out of high school have changed and we know that as a fact.” This early training will make these applicants better employees and create a smoother transition, especially if a prospective employee has been out of work for awhile.

With over a thousand new jobs in Toledo, Jeep is putting America back to work! Check out Jeep’s full line-up online here, and keep up with the latest from Jeep by liking Bayside on Facebook and following Bayside on Twitter.

Image(s): FreeDigitalPhotos.net

Jeep Targets Older Generation With New Advertisement

Just who to target for advertising a car has always been a problem for car makers. Many choose to go after the family with SUVs and minivans, hoping to get the working moms and pops of the world into the dealerships. Others, like General Motors for example, hire people from the MTV crowd in an effort to garner the approval and money of the younger generation. That’s exactly what Toyota tried to do when they launched the Scion, they hoped that younger buyers would come in vast numbers for a hip new car. The problem with the younger buyers these days is credit approval. With the recession playing a major role in it, the new generation is not getting approved and are not buying cars.

What are the auto makers to do then? With car sales rebounding after years of being in the tank, it’s the question now of how to best target to make the best of the sales resurgence. If the youth crowd, who only make up about 27 percent of new vehicle sales, aren’t the answer, than who is?

A recent article in The Atlantic shows that the industry is finding the Millennial generation to be the real power in car sales. Making up more than 40 percent of the potential car buying population, it’s the challenge of convincing them to purchase their vehicle. As Mark Bradbury, the AARP’s director or insights said, “So many automakers target millennial, but they’re just not buying cars. Not a lot of people pay attention to what the 50-plus car buyers are looking for.

Jeep is trying to change that. They have already made a point of trying to get this demographic on board with their brand. They are among one of the few automakers to take out ads in AARP magazine. It’s just a question of if this new tactic to capture the audience will pay off for Jeep. Bradbury thinks it could work, “It is possible to do it, we’ve seen it done.”

All of the Jeep models are online and viewable at Bayside’s Website. To see all the latest in news and trends in the industry, be sure to like us on Facebook and follow us on Twitter.

Jeep’s May Deals

 

Take a look at all the great deals that Jeep has to offer for the month of May!

Jeep Wrangler:

“Best 4×4 Vehicle of the Decade” –Four Wheeler Magazine

~$289 2 Door Sport Lease for 39 Months!

~0% for 36 Months!

 

Jeep Compass:

~$219 Lease (FWD Latitude)!

~$1,000 Consumer Cash!

~0% for 36 Months!

~$2,500 Total Balloon Cash!

 

Jeep Patriot:

~$199 Lease (FWD Latitude)!

~$1,500 Consumer Cash!

~0% for 36 Months!

~$1,500 Total Balloon Cash!