The Automobile Journalist Association of Canada came together to hand out their awards to various vehicles as part of the 26th Annual Canadian Car of the Year awards. The event brings together more than 80 automotive journalists from all across the country to test out different vehicles.
In a press release put out with the reveal of the win for the new 2014 Jeep Cherokee, Reid Bigland, President and CEO of Chrysler, said, “This award from the members of AJAC is a fantastic, expert endorsement of the capability, technology and refinement built into our all-new 2014 Jeep Cherokee.”
“From the outset, our Jeep engineers wanted the Cherokee to completely redefine what Canadian consumers should expect from a mid-size SUV,” He continued. “Whether it be through its cutting-edge design, class-exclusive tech like a segment-first nine-speed automatic transmission, legendary Jeep 4×4 capability or more than 70 advanced safety and security features.”
Agree or disagree with the Canadian drivers on this one? I was going to end this with a joke about Canada, but every single one felt forced and cliched and already done by South Park.