Is the Jeep Cherokee Chrysler’s Savior?

Jeep Cherokee

Chrysler is having a good year after posting their sales increase this last week. August was a positive gain for them with an increase in sales by 20%. This was a far greater increase than the analysts had predicted. It turns out to be the 53rd month in a row that Chrysler has had year-over-year sales gain. So why is Chrysler having such a good time in sales? It seems that their experiment with Jeep is paying off big time for them.

Motley Fool is showing that Chrysler’s sales are enjoying such a trend thanks to the popularity of the new Jeep Cherokee. The Cherokee was a big bet when it was first announced as many of the Jeep die-hard were anxious about the major design changes. After it finally came out though and the critics got behind the wheel, it turned out to be one smart decision on Jeep’s part. The Cherokee has been popular with new buyers and critics alike since its release.

The Jeep Cherokee is a major seller in it segment; the midsize SUV segment. The Cherokee didn’t get off to a good start, seeing a major delay that kept it off the market till last October. This kept Chrysler from having a vehicle in the segment as the Cherokee took over for the Jeep Liberty.

Delay or not, the Cherokee has been quick to over-do the Liberty. By the end of 2014, the Cherokee’s sales may very well be better than the best year of the Liberty.

Jeep Cherokee has turned out to be the best decision Jeep has made.

For more information on the Jeep Cherokee, contact us at Bayside Chrysler Jeep Dodge.  View our new and used inventory online.  Check out our mobile app to schedule and keep track of your service appointments.  Like us on Facebook, follow us on Twitter, and subscribe to our YouTube channel, to stay up to date on auto news and our special monthly offers.