Monthly Archives: April 2015

New Jeep Planned to Replace Patriot and Compass

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Jeep Planning New Replacement for Patriot and Compass

Jeep has rolled the hits out of their factories and onto show floors.  The Cherokee has been a major success for the company and the Renegade is poised to make a major impact with the newer generation of Jeep buyers.  What is next?

Automobile Mag spoke with Jeep President and CEO Mike Manley to ask that very question.  The response is that something new may already be in the works for the next major Jeep.

“It’s literally halfway between the two,” Manley said referring to the Cherokee and Renegade.  “It’s well-positioned from a size point of view between the two vehicles.”

Jeep needs new vehicles to fill in slots that will soon be empty when they follow the five-year plan.  According to it, the Patriot and Compass will be put away for a while and something else will be taking their places.

As far as the styling goes, Manley was coy on what the look would be.  Would it follow the newer stylized look present in the Cherokee and Renegade or would it be a call back to the boxy look of traditional Jeeps?  Who knows, Manley is certainly not dropping any hints.  For those longing for a classical look, I think you may be waiting, but it could be the case that the half-way point between the Cherokee and Renegade is an older look.

Check out the Jeep Cherokee and the new Jeep Renegade at Bayside Chrysler Jeep Dodge.  View our new and used inventory online.  Check out our mobile app to schedule and keep track of your service appointments.  Like us on Facebook, follow us on Twitter, and subscribe to our YouTube channel, to stay up to date on auto news and our special monthly offers.

Jeep Cherokee Radio Ad Causes Controversy

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Cherokee Ad Causes Controversey

We’ve all had that moment, watching a movie or an ad where someone is doing some serious stunt driving.  I have that all the time while watching a Fast and Furious film.  It’s a fantasy to want to rush out and hop into a car and attempt to replicate the outrageous stunts.  However, a recent ad for the Jeep Cherokee has some critics concerned it is endorsing dangerous driving.

The Guardian points to complaints over in England having issues with a Jeep radio ad that encouraged drivers to drive the Jeep Cherokee dangerously in winter weather.  The ad featured a weather forecast calling for a ton of snow.  A voice-over comes on saying, “Time to play” with a cut away to hearing “snow mode activated” in an electronic voice.  The tag line was then announced: “Make winter your favorite sport with Jeep.  This season, get the new Jeep Cherokee.”

The line of “time to play” is what is causing Jeep the most grief.  A massive amount of 6 people complained that this specific line was the culprit for irresponsible driving.  This line proved that Jeep was secretly informing drivers to use the Jeep Cherokee no matter the weather, and lizard people are real.

Fiat-Chrysler’s response was that the line was meant to single that the Cherokee is ideal for winter weather and has modes made to help drivers out on the ice and snow.  The RACC, the clearance body of commercial radio’s advertising, agreed with Chrysler’s statement.  However, the Advertising Standards Authority did not.

They saw the “time to play” line as “…subsequently encouraged unsafe driving practices.”  It is hard not to shake my head at this.  We have, as a public, been widely informed on how marketing works.  There’s even a popular TV show centered on the people who use media to manipulate emotions to get people to buy products.  There is always the question of when does marketing cross a line and with the world of car commercials out there, I can’t say this one did anything egregious.  Chrysler is right that the “time to play” is in reference to the people who enjoy Jeeps for what they can do, especially in bad weather.  To say that it encourages bad driving is just silly.

Check out the Jeep Cherokee and other Jeeps at Bayside Chrysler Jeep Dodge.  View our new and used inventory online.  Check out our mobile app to schedule and keep track of your service appointments.  Like us on Facebook, follow us on Twitter, and subscribe to our YouTube channel, to stay up to date on auto news and our special monthly offers.