Building the Jeep Wrangler: A Look Inside

Jeep might have a rough-and-tumble public image to maintain, but there is careful craftsmanship put into their popular Wranglers. Last month, the official Jeep blog took a look inside the Jeep Wrangler Assembly Facility in Toledo, Ohio and saw how Wranglers come together.

The Toledo assembly facility is quite impressive. Every day, the 2,500 workers produce 720 Wranglers, and while the workers do have state-of-the-art equipment, there is quite a bit of work done by hand. For example, the plant’s quality specialist Diego pointed out, “The craftsmanship of a windshield – a machine just can’t do, so we do it by hand.”

Despite their high level of production, their assembly facility is working incredibly hard to keep up with demand for Jeep Wranglers. Currently, they are running at maximum capacity, but there are few complaints from Diego who quipped, “Not many people can say, ‘hey, I’ve got a problem, I can’t build enough cars.’” It is a testament to how popular the Jeep Wrangler has become in recent years and how many loyal fans come back to the Wrangler when shopping for a new car.

To see the full photo tour of the plant, check out the original story on the Jeep blog here, and keep up with the latest news from Jeep by following Bayside on Facebook and Twitter. You can also check out Bayside’s inventory of new and used Chrysler, Jeep, Dodge, and Ram vehicles on their website here.

Fan Base Helps Jeep Win Automotive Loyalty Award

For years, Jeep owners and fans across the country have made Jeep a lifestyle as much as a car brand. Now, Jeep and their fan base are being recognized with a 2011 Polk Award.

Jeep topped off an already great year with the 2011 Polk Award for Most Improved Loyalty to Make. Polk studies trends and marketing in the auto industry, and they are some of the world’s foremost experts on brand loyalty. In 2011, Jeep’s sales increased 44 percent when the industry as a whole saw an 11 percent increase. Even better, the sales have increased for every Jeep model by at least 30 percent, so it isn’t just one popular model holding up the brand.

In 2012, Jeep plans to keep their happy customers coming back by doing what they do best: making great cars. They won awards from Petersen’s 4 Wheel and Off-Road, Four Wheeler Magazine, Popular Mechanics, and AutoWeek Magazine. The Jeep Cherokee is the most awarded SUV of all time, and going into 2012, they plan to win more awards than ever before.

Stop by Bayside Chrysler Jeep Dodge to test drive a Jeep today, and follow Bayside on Facebook and Twitter to get the latest news and promotions from Jeep.