The new Jeep Cherokee is not resting on its laurels after debuting at the New York Auto Show. It’s packing its bags and flying overseas to impress a growing global market. China is becoming a major player in SUV sales and Jeep is looking to really make their mark there.
It helps that China is already a big fan of Jeep’s product. The brand sales in 2012 were record setting. Jeep more than doubled the prior year’s results. The stand-out seller was the Jeep Compass.
Mike Manley, President and CEO of Jeep Brand, was speaking at the Shanghai Auto Show over the weekend and said that he believed the new Cherokee will have an easy time breaking into the Chinese market. “Jeep is our global brand and, since its inception, the all-new Jeep Cherokee was conceived and developed not only for our home market of the U.S. but also for world markets.”
The Cherokee is expected in Chinese showrooms near the end of 2013. It won’t be making the trip alone, however. The Jeep Grand Cherokee and the Jeep Wrangler Rubicon 10th Anniversary Edition will also be having their Asian premieres. Jeeps that are made in China will not have an impact on the current production of them stateside.
It’s going to be interesting to see how China’s influence as such a large buying market affects not just Jeep, but the auto industry as a whole.
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