Chrysler is a notorious company for the quality of its ads.  They’ve put a fantastic and dramatic commercial together to promote the upcoming 2014 Jeep Grand Cherokee.

The ad, titled, ‘Chip Away’ features the same type of uplifting speech material most of Chrysler’s commercials are made up of.  This time around, the speech comes from Al Pacino’s character in Any Given Sunday.  It’s always a good choice to go with a football movie if you’re looking for inspiration.

Pacino preaches of the importance of fighting for every inch in life.  His words are put over a montage of different people all struggling to achieve.  Combined with a dramatic orchestrated score swelling at the perfect emotional moments, it’s clear that the ad company still understand how to send a message of inspiration.

Once the speech is over, a voice-over from a narrator chimes in to note how Jeep is fighting for those inches and chipping away to construct the best possible Jeep.  Take a look at the ad and you’ll see the trend of quality continue for one more time as well as seeing the 2014 Jeep Grand Cherokee in action.

Bayside Chrysler Jeep Dodge offers the best quality service in the Queens area.  Shop our new and pre-owned inventory online as well as set up a time to come in for a test drive.  Follow the dealership on Facebook and Twitter to see more Jeep news and monthly specials.