Fan Base Helps Jeep Win Automotive Loyalty Award

Posted on March 23, 2012 by baysideadmin

For years, Jeep owners and fans across the country have made Jeep a lifestyle as much as a car brand. Now, Jeep and their fan base are being recognized with a 2011 Polk Award.

Jeep topped off an already great year with the 2011 Polk Award for Most Improved Loyalty to Make. Polk studies trends and marketing in the auto industry, and they are some of the world’s foremost experts on brand loyalty. In 2011, Jeep’s sales increased 44 percent when the industry as a whole saw an 11 percent increase. Even better, the sales have increased for every Jeep model by at least 30 percent, so it isn’t just one popular model holding up the brand.

In 2012, Jeep plans to keep their happy customers coming back by doing what they do best: making great cars. They won awards from Petersen’s 4 Wheel and Off-Road, Four Wheeler Magazine, Popular Mechanics, and AutoWeek Magazine. The Jeep Cherokee is the most awarded SUV of all time, and going into 2012, they plan to win more awards than ever before.

Stop by Bayside Chrysler Jeep Dodge to test drive a Jeep today, and follow Bayside on Facebook and Twitter to get the latest news and promotions from Jeep.

“Halftime in America” Wins Top Automotive Spot In Youtube Ad Blitz 2012

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Everyone always focuses on just which ad is the best to air during the Superbowl. This year, the auto industry was looking to show people they were back in business. To that end, Chrysler continued its “Imported from Detroit” commercials, this time bringing in legendary actor and director Clint Eastwood to provide narration. It sparked some controversy but overall, I was personally a fan of it. Even with people calling foul on it, it still managed to come out ahead as one of the most memorable of the night.

The votes are now in with the Youtube Ad Blitz program and the commercial has captured the top spot in the automotive rankings. “It’s Halftime in America” was second place overall in the entire contest. Last year in the same contest, Chrysler placed first with the “Born of Fire” commercial. The ad has had more than 17 million views on Youtube.

“’It’s Halftime in America’ is about a mission, not about a product. It is about the spirit that motivates our embracement of this mission,” said Sergio Marchionne, Chairman and Chief Executive Officer, Chrysler Group LLC. “The 2-minute video portrayed the essence of Chrysler Group’s commitment and how we are working toward the future. We don’t presume to teach anything or show our way as the right way ahead. Our message to the United States came from people who felt a duty to encourage the country they love. It was simply a way of saying that everyone, in the land of opportunity, has the right to dream and the power to turn that dream into reality.”

The ad was certainly the most memorable automotive commercial of the whole Superbowl. Clint Eastwood definitely knows how to make an impact. To check out all of Chrysler’s products, be sure to click on Bayside’s website. Follow them on Facebook and Twitter to stay up to date on all the news and offers they have.

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Jeep Wrangler & Grand Cherokee Win Big

Posted on February 12, 2012 by baysideadmin

Jeep brand is no stranger to being handed awards for their quality vehicles. The Jeep Wrangler was given the “2012 Best Off-Road SUV for the Money” by US News and World. Autobytel has also given the Wrangler “Jeep of the Year.” That’s just a few of the many awards given to not only the Wrangler but to all of Jeep’s line up. Today it was announced, however, that the trophy case is about to get a little bigger. Jeep Wrangler has been given the “Total Cost of Ownership” by Kelley Blue Book and “Best Resale” from Kiplinger’s Personal Finance. The Jeep Grand Cherokee was also given the Motorweek Drivers’ Choice award.

“We’re delighted that the Jeep Wrangler and Grand Cherokee have received this recognition from these influential, opinion-leading media organizations,” said Mike Manley, the President and CEO of Jeep Brand. “These awards are especially meaningful because they focus on the customer. The MotorWeek award is specifically chosen from the buyers’ point of view, while the awards from Kelley Blue Book and Kiplinger’s focus on value for the customer – which Jeep vehicles consistently deliver.”

All the awards that are taking up space on a trophy case at Jeep may be starting to have a profound impact on people’s buying choice. Jeep saw a considerable rise in sales during the month of January by 37 percent. 2011 saw an increase of 44 percent.

You can view the entire Jeep line up on Bayside’s website. Be sure to follow on Facebook and Twitter as well to stay up to date on all the latest deals and news.

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