Everyone always focuses on just which ad is the best to air during the Superbowl.  This year, the auto industry was looking to show people they were back in business.  To that end, Chrysler continued its “Imported from Detroit” commercials, this time bringing in legendary actor and director Clint Eastwood to provide narration.  It sparked some controversy but overall, I was personally a fan of it.  Even with people calling foul on it, it still managed to come out ahead as one of the most memorable of the night.

The votes are now in with the Youtube Ad Blitz program and the commercial has captured the top spot in the automotive rankings.   “It’s Halftime in America” was second place overall in the entire contest.  Last year in the same contest, Chrysler placed first with the “Born of Fire” commercial.  The ad has had more than 17 million views on Youtube.

“’It’s Halftime in America’ is about a mission, not about a product. It is about the spirit that motivates our embracement of this mission,” said Sergio Marchionne, Chairman and Chief Executive Officer, Chrysler Group LLC. “The 2-minute video portrayed the essence of Chrysler Group’s commitment and how we are working toward the future. We don’t presume to teach anything or show our way as the right way ahead. Our message to the United States came from people who felt a duty to encourage the country they love. It was simply a way of saying that everyone, in the land of opportunity, has the right to dream and the power to turn that dream into reality.”

The ad was certainly the most memorable automotive commercial of the whole Superbowl.  Clint Eastwood definitely knows how to make an impact.  To check out all of Chrysler’s products, be sure to click on Bayside’s website.  Follow them on Facebook and Twitter to stay up to date on all the news and offers they have.

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