Monthly Archives: June 2016

Jeep Begins New Summer Commercial Series Featuring Paul George

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Jeep is joining with USA Basketball and Sony/ATV Music Publishing for a new summer campaign series.  The new ads will feature Paul George, USA Basketball Men’s National Team finalist, in two of three new commercials.  This summer ad campaign will encompass all of social media, with videos and print ads on all the major social media platforms, such as Facebook, Twitter, and Instagram.  The ads will play in part with Jeep celebrating its 75th anniversary this year.

The first two ads are “4x4Summer” and “What I Stand 4.”  Both feature Paul George and focus on showcasing a Jeep fans dream.  “4x4Summer” has images of what looks to be the ultimate summer vacation with Jeep fans in all the various models, from the Renegade to the Grand Cherokee, heading out to enjoy nature and adventure.  It also features artist Morgan Dorr performing a Jeep brand custom track “4x4ever.”

“What I Stand 4” is more narrative.  It has a voice-over by Paul George and is structured on his journey as a player.

The third ad will be debuting later this week and is all about celebrating Hispanic culture.

“Our Super Bowl Spots set the stage for celebrating the Jeep brand’s 75th anniversary this year – with ‘Portraits’ serving as an acknowledgment of the brand’s worldwide community and ‘4x4ever’ bringing to life in song the attitude of Jeep vehicles’ off-road soul and on-road performance.” Said Olivier Francoise, the Chief Marketing Officer at FCA in a statement.  “Our summer campaign continues this theme through a unique alignment combining the power of a custom music platform from Sony, USA Basketball Men’s National Team finalist Paul George, the USAB team and our special-edition 75thAnniversary vehicles.  ‘4x4summer’, ‘What I Stand 4’ and ‘4 New Perspective’ serve to fuel the dreams and aspirations of adventurers all around the world during one of our favorite seasons while marking a milestone year for Jeep brand.”

If you’re looking to join the Jeep Club, click the link and see the selection on Bayside Chrysler Jeep Dodge.  Be sure to like the dealership on Facebook, follow us on Twitter, and subscribe to our YouTube channel, to stay up to date on auto news and our special monthly offers.

Jeep Renegade, Patriot Have Record Setting May

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Jeep has been consistently the most popular brand in the Fiat-Chrysler family.  For months now, it has been the one really propping up the FCA in America.  FCA has certainly noticed.  They’ve reallocated resources into the Jeep brand in order to meet this surge of demand and are refocusing the future of the company into this.  If May’s sales were any indication, it is clear that the Jeep is still the choice of the future for FCA.

Jeep had a record setting May which helped FCA keep their sales record streak going.  This makes 74 months in a row of year-over-year sales gains.  Jeep’s record was a first, however.  Jeep sales topped 90,000 for the first time ever in all of its 75 years of production.  Not a bad record to set in its 75th anniversary.

The Jeeps that helped obtain this record is the Compass, Renegade, and the Patriot.  Each one managed to set its own record sales number for May.  The Renegade and the Patriot both had their best monthly sales ever.  This is the 32nd consecutive month that Jeep has posted a month of year-over-year sales gains.

If you’re looking to join the Jeep Club, click the link and see the selection on Bayside Chrysler Jeep Dodge.  Be sure to like the dealership on Facebook, follow us on Twitter, and subscribe to our YouTube channel, to stay up to date on auto news and our special monthly offers.