Jeep is joining with USA Basketball and Sony/ATV Music Publishing for a new summer campaign series. The new ads will feature Paul George, USA Basketball Men’s National Team finalist, in two of three new commercials. This summer ad campaign will encompass all of social media, with videos and print ads on all the major social media platforms, such as Facebook, Twitter, and Instagram. The ads will play in part with Jeep celebrating its 75th anniversary this year.
The first two ads are “4x4Summer” and “What I Stand 4.” Both feature Paul George and focus on showcasing a Jeep fans dream. “4x4Summer” has images of what looks to be the ultimate summer vacation with Jeep fans in all the various models, from the Renegade to the Grand Cherokee, heading out to enjoy nature and adventure. It also features artist Morgan Dorr performing a Jeep brand custom track “4x4ever.”
“What I Stand 4” is more narrative. It has a voice-over by Paul George and is structured on his journey as a player.
The third ad will be debuting later this week and is all about celebrating Hispanic culture.
“Our Super Bowl Spots set the stage for celebrating the Jeep brand’s 75th anniversary this year – with ‘Portraits’ serving as an acknowledgment of the brand’s worldwide community and ‘4x4ever’ bringing to life in song the attitude of Jeep vehicles’ off-road soul and on-road performance.” Said Olivier Francoise, the Chief Marketing Officer at FCA in a statement. “Our summer campaign continues this theme through a unique alignment combining the power of a custom music platform from Sony, USA Basketball Men’s National Team finalist Paul George, the USAB team and our special-edition 75thAnniversary vehicles. ‘4x4summer’, ‘What I Stand 4’ and ‘4 New Perspective’ serve to fuel the dreams and aspirations of adventurers all around the world during one of our favorite seasons while marking a milestone year for Jeep brand.”
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