Jeep is launching a new marketing campaign to boost the profile of two of their most anticipated vehicles. The all-new 2018 Jeep Wrangler and 2019 Jeep Cherokee. Both of these new vehicles will be getting a series of video and print ads to promote all the great new features.
For the all-new 2018 Jeep Wrangler, the new ad is called “Freedom and Adventure”. The ad is clearly meant to highlight the longevity that few vehicles like the Wrangler have enjoyed. For a machine that has been around in various forms since World War 2, it is not hard to show iconic imagery of it through the years. Add on top of that a rousing music track and it shows that the Wrangler has been a vital vehicle throughout history and that the 2018 Wrangler looks to continue that legacy.
The title of the video ad for the 2019 Jeep Cherokee is “The World Comes With It”. The video is set to “Go Your Own Way” by Fleetwood Mac and it sure does live up to the title of that song. The focus of the ad for the new Cherokee is the freedom that comes from having a Jeep. Whether you’re driving it on a city street or in the country, the Jeep Cherokee is designed in a way to appeal to everyone.
Jeep is joining with USA Basketball and Sony/ATV Music Publishing for a new summer campaign series. The new ads will feature Paul George, USA Basketball Men’s National Team finalist, in two of three new commercials. This summer ad campaign will encompass all of social media, with videos and print ads on all the major social media platforms, such as Facebook, Twitter, and Instagram. The ads will play in part with Jeep celebrating its 75th anniversary this year.
The first two ads are “4x4Summer” and “What I Stand 4.” Both feature Paul George and focus on showcasing a Jeep fans dream. “4x4Summer” has images of what looks to be the ultimate summer vacation with Jeep fans in all the various models, from the Renegade to the Grand Cherokee, heading out to enjoy nature and adventure. It also features artist Morgan Dorr performing a Jeep brand custom track “4x4ever.”
“What I Stand 4” is more narrative. It has a voice-over by Paul George and is structured on his journey as a player.
The third ad will be debuting later this week and is all about celebrating Hispanic culture.
“Our Super Bowl Spots set the stage for celebrating the Jeep brand’s 75th anniversary this year – with ‘Portraits’ serving as an acknowledgment of the brand’s worldwide community and ‘4x4ever’ bringing to life in song the attitude of Jeep vehicles’ off-road soul and on-road performance.” Said Olivier Francoise, the Chief Marketing Officer at FCA in a statement. “Our summer campaign continues this theme through a unique alignment combining the power of a custom music platform from Sony, USA Basketball Men’s National Team finalist Paul George, the USAB team and our special-edition 75thAnniversary vehicles. ‘4x4summer’, ‘What I Stand 4’ and ‘4 New Perspective’ serve to fuel the dreams and aspirations of adventurers all around the world during one of our favorite seasons while marking a milestone year for Jeep brand.”
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