Tag Archives: Detroit

Jeep Wagoneer and Grand Wagoneer Will Be Premium SUVs

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The Jeep Wagoneer isn’t here yet but it is hard not to get excited.  While it hasn’t hit the showrooms yet, that hasn’t stopped the news from what it will be like.  Automotive News is reporting that both the Jeep Wagoneer and Grand Wagoneer will be due after 2019 and will “push the premium boundaries of the brand” according to the head of Jeep brand Mike Manley.

“The Wagoneer name represents, historically, the pinnacle of premium for the Jeep World,” Manley is quoted by Automotive News.  “But in the same way as you may have an Overland and a Summit, you have different trim levels.  So you could imagine the use of Wagoner to denote a really premium vehicle, and Grand Wagoneer takes it to the very next level.  If you were to use that as your naming strategy, that’s exactly how I would use the trims.”

Manley is definitely pointing to the Wagoneer being one of the more ambitious vehicles Jeep is producing.  With how good Jeep has been in sales, it appears that Jeep is wanting to have a long range of different types of SUVs to pick from.  The Renegade at the entry level and the Wagoneer for the premium buyer.

The Wagoneer and the upscale Grand Wagoneer will be sharing a platform with the next-gen Grand Cherokee and will be assembled at the Warren Truck Assembly plant in Detroit.

If you’re looking to find out more about the current line-up of Jeeps, click the link and see the selection on Bayside Chrysler Jeep Dodge.  Be sure to like the dealership on Facebook, follow us on Twitter, and subscribe to our YouTube channel, to stay up to date on auto news and our special monthly offers.

“Halftime in America” Wins Top Automotive Spot In Youtube Ad Blitz 2012

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Everyone always focuses on just which ad is the best to air during the Superbowl.  This year, the auto industry was looking to show people they were back in business.  To that end, Chrysler continued its “Imported from Detroit” commercials, this time bringing in legendary actor and director Clint Eastwood to provide narration.  It sparked some controversy but overall, I was personally a fan of it.  Even with people calling foul on it, it still managed to come out ahead as one of the most memorable of the night.

The votes are now in with the Youtube Ad Blitz program and the commercial has captured the top spot in the automotive rankings.   “It’s Halftime in America” was second place overall in the entire contest.  Last year in the same contest, Chrysler placed first with the “Born of Fire” commercial.  The ad has had more than 17 million views on Youtube.

“’It’s Halftime in America’ is about a mission, not about a product. It is about the spirit that motivates our embracement of this mission,” said Sergio Marchionne, Chairman and Chief Executive Officer, Chrysler Group LLC. “The 2-minute video portrayed the essence of Chrysler Group’s commitment and how we are working toward the future. We don’t presume to teach anything or show our way as the right way ahead. Our message to the United States came from people who felt a duty to encourage the country they love. It was simply a way of saying that everyone, in the land of opportunity, has the right to dream and the power to turn that dream into reality.”

The ad was certainly the most memorable automotive commercial of the whole Superbowl.  Clint Eastwood definitely knows how to make an impact.  To check out all of Chrysler’s products, be sure to click on Bayside’s website.  Follow them on Facebook and Twitter to stay up to date on all the news and offers they have.

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