Tag Archives: winter

Jeep Cherokee Radio Ad Causes Controversy

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Cherokee Ad Causes Controversey

We’ve all had that moment, watching a movie or an ad where someone is doing some serious stunt driving.  I have that all the time while watching a Fast and Furious film.  It’s a fantasy to want to rush out and hop into a car and attempt to replicate the outrageous stunts.  However, a recent ad for the Jeep Cherokee has some critics concerned it is endorsing dangerous driving.

The Guardian points to complaints over in England having issues with a Jeep radio ad that encouraged drivers to drive the Jeep Cherokee dangerously in winter weather.  The ad featured a weather forecast calling for a ton of snow.  A voice-over comes on saying, “Time to play” with a cut away to hearing “snow mode activated” in an electronic voice.  The tag line was then announced: “Make winter your favorite sport with Jeep.  This season, get the new Jeep Cherokee.”

The line of “time to play” is what is causing Jeep the most grief.  A massive amount of 6 people complained that this specific line was the culprit for irresponsible driving.  This line proved that Jeep was secretly informing drivers to use the Jeep Cherokee no matter the weather, and lizard people are real.

Fiat-Chrysler’s response was that the line was meant to single that the Cherokee is ideal for winter weather and has modes made to help drivers out on the ice and snow.  The RACC, the clearance body of commercial radio’s advertising, agreed with Chrysler’s statement.  However, the Advertising Standards Authority did not.

They saw the “time to play” line as “…subsequently encouraged unsafe driving practices.”  It is hard not to shake my head at this.  We have, as a public, been widely informed on how marketing works.  There’s even a popular TV show centered on the people who use media to manipulate emotions to get people to buy products.  There is always the question of when does marketing cross a line and with the world of car commercials out there, I can’t say this one did anything egregious.  Chrysler is right that the “time to play” is in reference to the people who enjoy Jeeps for what they can do, especially in bad weather.  To say that it encourages bad driving is just silly.

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Jeep Preps New Wrangler Polar in Time for Winter

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CHRYSLER GROUP LLC 2014 JEEP WRANGLER UNLIMITED POLAR EDITION

Winter is coming.

The Jeep Wrangler Polar is built to handle the icy conditions that come from living so far south of The Wall (or Antarctica as they call it these days). The new special edition is expected to be out before the end of month, just in time to help Jeep drivers welcome in the wintery goodness.

The Wrangler Polar certainly looks the part. The exterior is coated in an icy blue color along with black accents. It’s clear that Jeep is trying to sell an image of a winter-capable jeep with the Wrangler Polar. That ability isn’t just on the outside, however, as the Wrangler Polar is able to help its passengers fight the cold with such features as heated leather seats.

In order to deal with the winter conditions, the Wrangler Polar comes equipped with the 3.6-liter Pentastar V-6 engine. This makes it capable of 285 hp and 260 ft-lbs of torque. The miles per gallon come out to 21 miles and, according to Jeep, provides the low-end torque needed for off-roading.

Also standard on the Wrangler Polar is the Standard Trac-Lok limited slip rear differential, which helps driving in severe conditions, such as icy roads.

As with most special editions of this nature, the Wrangler Polar will have a limited run. There is only 4500 models expected with this run, so if you’re interested, best to start planning ahead.

You can start your hunt for the Wrangler Polar by contacting us at Bayside Chrysler Jeep Dodge. We work with everyone, especially those with bad credit, to find the right new or used vehicle to suit their lifestyle. Be sure you like us on Facebook and follow us on Twitter for more news and monthly specials.