Jeep is launching a new marketing campaign to boost the profile of two of their most anticipated vehicles. The all-new 2018 Jeep Wrangler and 2019 Jeep Cherokee. Both of these new vehicles will be getting a series of video and print ads to promote all the great new features.
For the all-new 2018 Jeep Wrangler, the new ad is called “Freedom and Adventure”. The ad is clearly meant to highlight the longevity that few vehicles like the Wrangler have enjoyed. For a machine that has been around in various forms since World War 2, it is not hard to show iconic imagery of it through the years. Add on top of that a rousing music track and it shows that the Wrangler has been a vital vehicle throughout history and that the 2018 Wrangler looks to continue that legacy.
The title of the video ad for the 2019 Jeep Cherokee is “The World Comes With It”. The video is set to “Go Your Own Way” by Fleetwood Mac and it sure does live up to the title of that song. The focus of the ad for the new Cherokee is the freedom that comes from having a Jeep. Whether you’re driving it on a city street or in the country, the Jeep Cherokee is designed in a way to appeal to everyone.
On our main blog over at Bayside Chrysler Jeep Dodge, the Jeep Wrangler and the Cherokee placed first and second on the overall rankings of vehicles on the Cars.com
Cars.com has put out their annual American-Made Index for 2017 and the Jeep Wrangler and the Jeep Cherokee both placed high on the list among all the vehicles. The Cherokee ranked second and the Wrangler is the top spot on the list.
“As a descendant of the military Jeep that helped the Allies win World War II, the Jeep Wrangler already has strong American credentials,” said Joe Wiesenfelder, the Cars.com executive editor. “In Cars.com’s 2017 American Made Index, the Wrangler’s American roots prove as deep as its image. The SUV has been long been a Cars.com favorite for off-roaders and sun-lovers.”
The Cars.com American-Made Index is put together based on five key criteria. This includes assembly locations, domestic parts content, country of origin for the engine and the transmission, and the US factory employment. Using that info, Cars.com put together that the Wrangler 2-door is 74 percent American Made and the 4-door is 76 percent American Made. The Wrangler is currently being made in Toledo, Ohio.
“We are delighted to celebrate America’s most patriotic day with the news that Cars.com’s American-Made Index has ranked Jeep Wrangler and Cherokee as the two overall most-American vehicles for 2017,” said Mike Manley, Head of Jeep Brand FCA Global. “On this Fourth of July holiday we salute the dedicated employees who build Wrangler and Cherokee, as well as the loyal Jeep owners who drive them.”
Did someone leak the first look at the next-generation Wrangler’s grille?
We may be getting the first look at what the new Jeep Wrangler’s grille will look like. Jeep has been keeping the new Wrangler under wraps. It is one of the most anticipated by Jeep fans due to the Wrangler being seen in the current line-up as the throw-back to the original Jeep. With new Jeep models like the Grand Cherokee and the Cherokee having a newer look to them, fans of the old boxy look are afraid that the Wrangler will be getting a similar visual redesign. If this grille look is any indication, then there is nothing to worry about.
This possible grille shows that the iconic seven slot is going nowhere to no surprise. What some publications have gathered is that there is no room for the turn-signals, indicating those may have moved to the fenders. Combined with possible other leaked images of a disguised Jeep thought to be the 2018 Jeep Wrangler and it adds up to a slight variation on the boxed look Wrangler fans love.
For now, all that we can do is speculate on whether the images are even real. We can’t wait to see what the 2018 Jeep Wrangler will look like and photos like this will only make the wait longer and harder.
If you’re looking to find out more about the current line-up of Jeeps, click the link and see the selection on Bayside Chrysler Jeep Dodge. Be sure to like the dealership on Facebook, follow us on Twitter, and subscribe to our YouTube channel, to stay up to date on auto news and our special monthly offers.