One of the most remarkable success stories in the auto industry of late is the rise of the Jeep. Back when Chrysler was facing bankruptcy and its future was uncertain, nothing seemed further from thought than the idea that they’d be able to turn it around in the upcoming years. Since recovering, the success story of Chrysler is a fascinating one, and one of the main reasons for that bounce-back is due to a new found fever for Jeeps.
CheatSheet.com examined this new wave of love for Jeep. June was an amazing month for the Jeep brand. It had the best June sales ever. Many Jeep vehicles had record-setting months including the new Jeep Cherokee and the ever-popular Jeep Wrangler. Even the newest member of the family, the Jeep Renegade, had an increase of 10% from May.
This is an incredible feat considering that Jeep, back when the company was going under, was struggling with American sales. Now, it’s not just selling here in the States, but has caught on overseas. Jeep recently invested in a new plant for production in India, showing that Jeep is one of the bigger international favorites.
The future seems even brighter. The Dodge Charger and Challenger SRT Hellcat experienced a higher than expected sales demand and Jeep is looking to capitalize on the popularity of the Hellcat name. A Grand Cherokee Trackhawk Hellcat is expected next year. This new SUV has potential to put some change into the market and have competitors scared.
What is it you’d like to see from Jeep in the coming years? What do you think they need to do to keep the momentum going?