What Excites Mike Manley About Jeep’s 2017 Future

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The Jeep Brand has been one a US success story. The last few years have seen a spike in drivers flocking to the SUVs and has helped Fiat-Chrysler maintain positive monthly sales figures for months. The big question is how does Jeep intend to keep that momentum going in 2017. Digital Trends had an interview with the man who will be shaping the future of Jeep, their CEO Mike Manley in which he talks about what he is excited for most in 2017.

One of the first questions is what is the Jeep brand now that it is branching out its focus into markets like light off-road and luxury. Manley goes on to say that the Wrangler is seen as the icon of the brand but, “for a brand to be successful, I strongly believe it has to have character and personality that do not necessarily end up being purely defined by the products that are in that brand.” He continued that the Jeep products are meant to evoke a sense of adventure and that each branching Jeep product always has that at its core.

What is it that excites him most for 2017? The answer is the same that many drivers are excited about. The Grand Cherokee Trackhawk. The Jeep that will finally hold the Hellcat’s 6.2L Hemi V8. Since Manley first confirmed its existence about a year ago, there has been much speculation of what to expect. Will an SUV have 707 horsepower? Manley doesn’t have that answer, just hype that the finished product will live up to the hype.

The other major source of excitement for the upcoming year; the next generation Wrangler. The Wrangler has been the traditional Jeep of late. While other Jeep products have been changing their faces, and showing a more modern aesthetic, the Wrangler has kept to the classic boxy look. What will the new Wrangler look like? Manley assures that the Wrangler will still have “the underpinning of everything Jeep has stood for many years.” I wonder if that means the boxy look will remain.

If you’re looking to find out more about the current line-up of Jeeps, click the link and see the selection on Bayside Chrysler Jeep Dodge.  Be sure to like the dealership on Facebook, follow us on Twitter, and subscribe to our YouTube channel, to stay up to date on auto news and our special monthly offers.

Jeep Teaming Up with the NHL and New Jersey Devils

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Jeep and the FCA US Northeast Business Center is teaming up with the NHL for a new partnership with the Prudential Center and the New Jersey Devils.

This partnership puts Jeep as the “exclusive non-luxury vehicle of Prudential Center and the Devils” and will include new Jeep-themed graphics, displays, and prizes to be won at the Newark, New Jersey, arena.  It really boils down to NJ Devils fans seeing a lot more Jeep when they attend a game.  Jeep is taking over the Prudential Center and is giving the parking deck and the stairwells a makeover to push a Jeep experience.  This means the parking garage will make drivers feel like they are driving up an icy mountain.  The parking deck elevators will also offer a scenic, simulated ride behind the wheel of a 2017 Jeep Wrangler Unlimited.

The Jeep branding continues inside the Prudential Center itself with Jeep signs with LEDs and the Zamboni getting itself a Jeep-themed wrap.  Jeep is bringing the Jeep Frontier Club to the Center with an upscale lodge-like dining experience that will continue the feel of the outdoors that Jeep lifestyle appeals to.

Finally, Jeep will have plenty of their products on display for game attendees.  The Jeep Cherokee and Renegade will be on hand for people to curiously look at them and dream about the possibilities.  Jeep Product Specialists will be on-hand to answer any questions and help to encourage those fantasies.  If you’ve already given in and admitted that Jeeps are amazing and bought one and present your key, you’ll receive a special gift as well as a knowing nod that you made the right choice.  More gifts will be given away as prizes as well as a Jeep On-ice Challenge that will have people coming out onto the ice and getting a shot to make a shot for more prizes including winning a Jeep.

If you’re looking to find out more about the current line-up of Jeeps, click the link and see the selection on Bayside Chrysler Jeep Dodge.  Be sure to like the dealership on Facebook, follow us on Twitter, and subscribe to our YouTube channel, to stay up to date on auto news and our special monthly offers.

Jeep Heads to the Mountains for Crankworx Event

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Jeep is heading back to the mountains to prove its off-road capabilities.  For the sixth year, Jeep is heading to Whistler Mountain in Canada as part of Crankworx mountain biking festival.

The Crankworx is a 10-day celebration of mountain biking and is the must-be place for downhill, slopestyle, and endurance riders.  Over 135,000 people flock to event for a packed week of competition and concerts.  Jeep will be there to sponsor the event as well as bring with it the Jeep Off-Road Drive Course.

The course is set-up to let people drive all the latest and greatest Jeep vehicles such as the 2016 Jeep Wrangler 75th Anniversary Edition, Grand Cherokee Overland, Renegade Trailhawk 4×4, and more.  Also part of the event is the Jeep Viewing Lounge and various displays around Whistler Village where fans can check out the 75th Anniversary Editions.

Lastly, event goers can sign up for the Jeep 360 program which rewards people for participating in Jeep events.  It gives the chance to win various prizes such as gear, passes to the Whistler Bike Park, and the top-prize being able to be on the Jeep Viewing Lounge to see all the spectacle of the final weekend competitions.

If you’re looking to find out more about the current line-up of Jeeps, click the link and see the selection on Bayside Chrysler Jeep Dodge.  Be sure to like the dealership on Facebook, follow us on Twitter, and subscribe to our YouTube channel, to stay up to date on auto news and our special monthly offers.