Jeep Cherokee Radio Ad Causes Controversy

Posted on April 1, 2015 by baysideadmin

We’ve all had that moment, watching a movie or an ad where someone is doing some serious stunt driving. I have that all the time while watching a Fast and Furious film. It’s a fantasy to want to rush out and hop into a car and attempt to replicate the outrageous stunts. However, a recent ad for the Jeep Cherokee has some critics concerned it is endorsing dangerous driving.

The Guardian points to complaints over in England having issues with a Jeep radio ad that encouraged drivers to drive the Jeep Cherokee dangerously in winter weather. The ad featured a weather forecast calling for a ton of snow. A voice-over comes on saying, “Time to play” with a cut away to hearing “snow mode activated” in an electronic voice. The tag line was then announced: “Make winter your favorite sport with Jeep. This season, get the new Jeep Cherokee.”

The line of “time to play” is what is causing Jeep the most grief. A massive amount of 6 people complained that this specific line was the culprit for irresponsible driving. This line proved that Jeep was secretly informing drivers to use the Jeep Cherokee no matter the weather, and lizard people are real.

Fiat-Chrysler’s response was that the line was meant to single that the Cherokee is ideal for winter weather and has modes made to help drivers out on the ice and snow. The RACC, the clearance body of commercial radio’s advertising, agreed with Chrysler’s statement. However, the Advertising Standards Authority did not.

They saw the “time to play” line as “…subsequently encouraged unsafe driving practices.” It is hard not to shake my head at this. We have, as a public, been widely informed on how marketing works. There’s even a popular TV show centered on the people who use media to manipulate emotions to get people to buy products. There is always the question of when does marketing cross a line and with the world of car commercials out there, I can’t say this one did anything egregious. Chrysler is right that the “time to play” is in reference to the people who enjoy Jeeps for what they can do, especially in bad weather. To say that it encourages bad driving is just silly.

Check out the Jeep Cherokee and other Jeeps at Bayside Chrysler Jeep Dodge. View our new and used inventory online. Check out our mobile app to schedule and keep track of your service appointments. Like us on Facebook, follow us on Twitter, and subscribe to our YouTube channel, to stay up to date on auto news and our special monthly offers.

Jalopnik Collects all 2017 Jeep Wrangler Rumors

Posted on February 20, 2015 by baysideadmin

When something new is on the horizon, everyone seems to have the rumor and the scoop on just what to expect. It is the nature of the news cycle, to be so desperate to break the story that there is little time for fact checking. The 2017 Jeep Wrangler is a much sought after news story in the auto world and it doesn’t help that Jeep is saying nothing in concern for what is to be expected from the Jeep. Jalopnik has done a service and collected all the rumors under one roof for readers to speculate over.

Some of the rumors they mention are ones that don’t really even need confirmation. An example is that the 2017 model will be redesigned. As they say, this is a given. Fiat-Chrysler confirmed as much during their five-year plan meeting in which the 2017 redesign was shown in a slide. Not that anything was shown other than this is happening, however.

Being tight-lipped can also cause a great deal of worry for fans. For some, it is that a new Wrangler may ditch what makes the Jeep so desirable in the first place. Will the new gas regulations force Jeep to lower the quality and power in the new Wrangle? Will the new Jeep skimp on power to save production costs? This leads into my favorite line of the article, “As anybody whose ever been on a Jeep forum knows; any new Jeep sucks and the outgoing one is the only real Jeep. Such is the cycle.” There is a lot of truth here. The internet has a tendency to be up in arms about speculation.

This reminds me of when the Cherokee was first shown and the Jeep community lost their collective minds over the new look. Yet, this didn’t stop the new Cherokee from being a major winner in sales for Jeep. It’s impossible to tell based on rumors just how good or bad something is going to be.

Check out the whole write-up as there is plenty of rumors not covered here. It’s going to be a long while until Jeep officially confirms anything with the Cherokee and until then, best to take everything with a grain of salt, stay calm, and have faith that Jeep is working hard to make sure that the Wrangler stays a quality product in their line-up.

To learn more about the Jeep Wrangler, contact us at Bayside Chrysler Jeep Dodge. View our new and used inventory online. Check out our mobile app to schedule and keep track of your service appointments. Like us on Facebook, follow us on Twitter, and subscribe to our YouTube channel, to stay up to date on auto news and our special monthly offers.

Is the Jeep Cherokee Chrysler’s Savior?

Posted on September 5, 2014 by baysideadmin

Chrysler is having a good year after posting their sales increase this last week. August was a positive gain for them with an increase in sales by 20%. This was a far greater increase than the analysts had predicted. It turns out to be the 53rd month in a row that Chrysler has had year-over-year sales gain. So why is Chrysler having such a good time in sales? It seems that their experiment with Jeep is paying off big time for them.

Motley Fool is showing that Chrysler’s sales are enjoying such a trend thanks to the popularity of the new Jeep Cherokee. The Cherokee was a big bet when it was first announced as many of the Jeep die-hard were anxious about the major design changes. After it finally came out though and the critics got behind the wheel, it turned out to be one smart decision on Jeep’s part. The Cherokee has been popular with new buyers and critics alike since its release.

The Jeep Cherokee is a major seller in it segment; the midsize SUV segment. The Cherokee didn’t get off to a good start, seeing a major delay that kept it off the market till last October. This kept Chrysler from having a vehicle in the segment as the Cherokee took over for the Jeep Liberty.

Delay or not, the Cherokee has been quick to over-do the Liberty. By the end of 2014, the Cherokee’s sales may very well be better than the best year of the Liberty.

Jeep Cherokee has turned out to be the best decision Jeep has made.

For more information on the Jeep Cherokee, contact us at Bayside Chrysler Jeep Dodge. View our new and used inventory online. Check out our mobile app to schedule and keep track of your service appointments. Like us on Facebook, follow us on Twitter, and subscribe to our YouTube channel, to stay up to date on auto news and our special monthly offers.