Jeep is launching a new marketing campaign to boost the profile of two of their most anticipated vehicles. The all-new 2018 Jeep Wrangler and 2019 Jeep Cherokee. Both of these new vehicles will be getting a series of video and print ads to promote all the great new features.
For the all-new 2018 Jeep Wrangler, the new ad is called “Freedom and Adventure”. The ad is clearly meant to highlight the longevity that few vehicles like the Wrangler have enjoyed. For a machine that has been around in various forms since World War 2, it is not hard to show iconic imagery of it through the years. Add on top of that a rousing music track and it shows that the Wrangler has been a vital vehicle throughout history and that the 2018 Wrangler looks to continue that legacy.
The title of the video ad for the 2019 Jeep Cherokee is “The World Comes With It”. The video is set to “Go Your Own Way” by Fleetwood Mac and it sure does live up to the title of that song. The focus of the ad for the new Cherokee is the freedom that comes from having a Jeep. Whether you’re driving it on a city street or in the country, the Jeep Cherokee is designed in a way to appeal to everyone.