Jeep is launching a new marketing campaign to boost the profile of two of their most anticipated vehicles. The all-new 2018 Jeep Wrangler and 2019 Jeep Cherokee. Both of these new vehicles will be getting a series of video and print ads to promote all the great new features.
For the all-new 2018 Jeep Wrangler, the new ad is called “Freedom and Adventure”. The ad is clearly meant to highlight the longevity that few vehicles like the Wrangler have enjoyed. For a machine that has been around in various forms since World War 2, it is not hard to show iconic imagery of it through the years. Add on top of that a rousing music track and it shows that the Wrangler has been a vital vehicle throughout history and that the 2018 Wrangler looks to continue that legacy.
The title of the video ad for the 2019 Jeep Cherokee is “The World Comes With It”. The video is set to “Go Your Own Way” by Fleetwood Mac and it sure does live up to the title of that song. The focus of the ad for the new Cherokee is the freedom that comes from having a Jeep. Whether you’re driving it on a city street or in the country, the Jeep Cherokee is designed in a way to appeal to everyone.
What is it about racing cars vs planes that is just amazing to see.
Jeep UK wanted to show off the Jeep Grand Cherokee 4×4 and what better way to do that than to show off its capability. Should be easy, take one out on a track and drive it around while discussing how amazing it is. That being said, easy is boring. Why not stage the first ever ‘4×4 vs Plane Race’ and use that to demonstrate how awesome the Grand Cherokee SRT is.
The Grand Cherokee SRT in the race has a 6.4L V8 Hemi engine. It’s opponent is a Silence SA 1100 Twister. What follows is the kind of spectacle car lovers who like to see things out of ordinary crave. But who came out on top? It’d be mean to tell, so take a look here and see the winner for yourself!
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The Jeep ad, ‘Portraits’, was a major success at the Superbowl. It was a surprisingly quiet moment in ads that tend to raise the volume to prove a point. For that reason, it was one of the stand-out ads in the sea of Superbowl ad madness. It’s also earned it plenty of recognition, such as taking the top spot with the YouTube Adblitz 2016 results.
“Achieving the number one automotive spot in the YouTube Adblitz Poll the last five of six years is a remarkable achievement for FCA and a wonderful acknowledgement of our entire creative team’s efforts,” said Chief Marketing Officer at FCA Globa Olivier Francois. “This work is above all things the product of FCA’s shared culture of leadership. ‘Portraits’ speaks directly to how we are given the freedom to experiment and to challenge conventions. The recognition that ‘Portraits’ has received from both viewers and those within the creative industry only serves to reinforce that we are on the right path. Making a difference has been and always be our North Star.”
The ad had already been named Adweek’s number one Super Bowl spot. It was appreciated by the editors for its restraint in what is typically an unhinged event. When every other brand is trying to be loud and get noticed, it’s nice for someone to remember the power of subtly.
Take a look at the ad for another time and really appreciate the message Jeep is trying to send about the legacy of the company:
If you’re looking to join the Jeep Club, click the link and see the selection on Bayside Chrysler Jeep Dodge. Be sure to like the dealership on Facebook, follow us on Twitter, and subscribe to our YouTube channel, to stay up to date on auto news and our special monthly offers.