Is Jeep Being Spun-Off From FCA?

Posted on April 27, 2017 by baysideadmin

In the recent years, Jeep has been leading the sales for the Chrysler family. It is one of the most popular brands in America and is starting to really catch on globally. Jeep has been expanding into various different countries and is becoming a global phenom. Does that mean it is time to start thinking of Jeep being its own brand?

The Detroit Free Press spoke with Fiat-Chrysler’s chief Sergio Marchionne and asked if he was considering making Jeep and Ram trucks their own brand? The response was “Yes.”

Would spinning Jeep and Ram trucks off into their brand really change things? Not really. Marchionne did the same thing with Ferrari and it turned out fine for everyone. Jeep and Ram trucks getting their own brand would make a splashy news headline, but ultimately wouldn’t impact either brands. It may just be Marchionne wanting to keep the raising trend for both brands up by doing what he can to make sure Jeep and Ram are consistently news-worthy. In the end, Jeep and Ram will continue to produce quality machines no matter what brand they are operating under.

If you’re looking to find out more about the current line-up of Jeeps, click the link and see the selection on Bayside Chrysler Jeep Dodge. Be sure to like the dealership on Facebook, follow us on Twitter, and subscribe to our YouTube channel, to stay up to date on auto news and our special monthly offers.

Where is the New Wrangler Going to be Produced?

Posted on May 23, 2015 by baysideadmin

The Wall Street Journal maps out the long road it has been to keep the Wrangler production at the Toledo plant. Sergio Marchionne has been keeping the people at the Toledo Assembly Plant on edge with his comments about what to expect from the 2017 Jeep Wrangler. He said that the new Jeep will be making use of aluminum to have better fuel efficiency but the new Wrangler will not have an all-aluminum body.

This is a change from his comments back in October that the new Wrangler would be having an aluminum body. Using that material would mean the Jeep would have to be built elsewhere, taking the Wrangler away from the Toledo plant for the first time in many years.

“We’ve run the numbers and we’ve simulated the mileage,” Mr. Marchionne is quoted as saying. “But because of the difference in costs, not just in materials but the actual assembly process, I think we can do almost as well without aluminum.”

This may be the sign that Marchionne is keeping the Wrangler still in Toledo, something he said he wanted to do. The plant and local city officials have been working hard to convince the company to keep the Wrangler there as well. They’ve bought up additional land for the auto maker to use if any additional building for the plant needed to happen.

While Marchionne hasn’t said for sure one way or the other, it is clear that Toledo will be fighting until the end to hold onto that Wrangler production.

If you’re interested in learning more about Jeep vehicles, contact us at Bayside Chrysler Jeep Dodge. View our new and used inventory online. Check out our mobile app to schedule and keep track of your service appointments. Like us on Facebook, follow us on Twitter, and subscribe to our YouTube channel, to stay up to date on auto news and our special monthly offers.

Jeep Versus Range Rover

Posted on May 13, 2015 by baysideadmin

It looks like Jeep is gearing up to take on the Range Rover.

Fiat-Chrysler CEO Sergio Marchionne is quoted by Bloomberg Business as having said as much at the opening of a Alfa Romeo and Maserati dealership near Toronto the other week.

“When I see a Range Rover on the street, my blood boils, because we should be able to do a thing like that, and we will.”

Jeep seems poised to be able to take on some risks at the moment. It has been one of the most successful brands under the Chrysler umbrella. Since 2009, the global sales have gone up more than fourfold according to the article. The demand for Jeeps on a local and global scale are at a high for the company.

Bloomberg spoke with a dealership owner who definitely wants Jeep to pursue the goal of having a direct competitor to the Range Rover. “You put Jeep on the front of anything right now and you’re OK,” he said.

Despite the uphill struggle that Jeep would have to position itself against Range Rover, Jack Nerad, an analyst at KBB.com, thinks it may be possible. “But Jeep is unique. There’s really no substitute for it in the market and that puts them in a pretty good position. There’s a lot of opportunity there.”

Do you think it is time for Jeep to compete with Range Rover?