Fan Base Helps Jeep Win Automotive Loyalty Award

For years, Jeep owners and fans across the country have made Jeep a lifestyle as much as a car brand. Now, Jeep and their fan base are being recognized with a 2011 Polk Award.

Jeep topped off an already great year with the 2011 Polk Award for Most Improved Loyalty to Make. Polk studies trends and marketing in the auto industry, and they are some of the world’s foremost experts on brand loyalty. In 2011, Jeep’s sales increased 44 percent when the industry as a whole saw an 11 percent increase. Even better, the sales have increased for every Jeep model by at least 30 percent, so it isn’t just one popular model holding up the brand.

In 2012, Jeep plans to keep their happy customers coming back by doing what they do best: making great cars. They won awards from Petersen’s 4 Wheel and Off-Road, Four Wheeler Magazine, Popular Mechanics, and AutoWeek Magazine. The Jeep Cherokee is the most awarded SUV of all time, and going into 2012, they plan to win more awards than ever before.

Stop by Bayside Chrysler Jeep Dodge to test drive a Jeep today, and follow Bayside on Facebook and Twitter to get the latest news and promotions from Jeep.

Jeep’s Interview with One of the Tuskegee Airmen, An American Hero

The Tuskegee Airmen have been back in the news and public consciousness lately with George Lucas’ new film Red Tails, and Jeep wanted to take the opportunity to bring attention to these true American heroes.

This week on Jeep’s official blog, they published an interview with one of the real Tuskegee Airmen, Washington DuBois Ross. Ross’ account of his life and the war is fascinating and definitely worth a read. One of the best parts of the interview is a story from his time training at Selfridge Field in Michigan.

“Funny story, we used to fly the P-40 over summer homes on Lake Huron. On the way home my engine fails. I went down, split two trees, and sheared off the wings. About 100 people came out from their homes. I’m wearing all my gear and they said, ‘Were you the one flying that thing?’ I said, “No.” [laughs] The worst part: I called the base and they asked, ‘Did you damage the plane?’ ‘No.’ [laughs]”

In the interview, he also speaks about the struggles being an African-American pilot during World War II and how he tried not to stand out.

“I took the test on advanced aviation training. It was all whites when I went to take the test and they looked at me like a foreigner. While we waited for test results, everyone else was worried, like they’d struggled. So I pretended it was hard. I faked it, but I knew I had done well.”

Go to the official Jeep blog here to read the full interview with Washington DuBois Ross, and follow Bayside Chrysler Jeep Dodge on Facebook and Twitter to get the latest news and promotions from Jeep.

Jeep Liberty Gets New Power Train

Chrysler has many plans to introduce multiple new models of their vehicles for the upcoming year. The Jeep Liberty is one that’s been talked about before. It has been previously stated that the new Liberty’s facelift will be coming using the same platform as the new Dodge Dart.

A report on describes new details on redesign.  The new design will be shown to the public at the Detroit Auto Show next January. It will be getting itself some new features designed, one of which is a new Pentastar engine. The new Liberty will be coming with a 3.2 liter V6 power-train and a nine-speed automatic transmission. Currently, the vehicle comes with a 3.7 liter SOHC V6 and a four-speed automatic transmission.

Serigio Marchione, the CEO of Chrysler Group, says of the new design (especially the new engine) “If we had known the eight-speed was coming, we could have made the (3.6 liter) Pentastar a 3.2 liter.”

For more information on the current Jeep Liberty and all the other vehicles Jeep has to offer, make sure to log onto Bayside’s website. Following them on Facebook and Twitter will also make sure you’re kept up to date on any current deals and news.

[formidable id=6]