Jeep Begins New Summer Commercial Series Featuring Paul George

Posted on June 7, 2016 by baysideadmin

Jeep is joining with USA Basketball and Sony/ATV Music Publishing for a new summer campaign series. The new ads will feature Paul George, USA Basketball Men’s National Team finalist, in two of three new commercials. This summer ad campaign will encompass all of social media, with videos and print ads on all the major social media platforms, such as Facebook, Twitter, and Instagram. The ads will play in part with Jeep celebrating its 75^th anniversary this year.

The first two ads are “4x4Summer” and “What I Stand 4.” Both feature Paul George and focus on showcasing a Jeep fans dream. “4x4Summer” has images of what looks to be the ultimate summer vacation with Jeep fans in all the various models, from the Renegade to the Grand Cherokee, heading out to enjoy nature and adventure. It also features artist Morgan Dorr performing a Jeep brand custom track “4x4ever.”

“What I Stand 4” is more narrative. It has a voice-over by Paul George and is structured on his journey as a player.

The third ad will be debuting later this week and is all about celebrating Hispanic culture.

“Our Super Bowl Spots set the stage for celebrating the Jeep brand’s 75^th anniversary this year – with ‘Portraits’ serving as an acknowledgment of the brand’s worldwide community and ‘4x4ever’ bringing to life in song the attitude of Jeep vehicles’ off-road soul and on-road performance.” Said Olivier Francoise, the Chief Marketing Officer at FCA in a statement. “Our summer campaign continues this theme through a unique alignment combining the power of a custom music platform from Sony, USA Basketball Men’s National Team finalist Paul George, the USAB team and our special-edition 75^thAnniversary vehicles. ‘4x4summer’, ‘What I Stand 4’ and ‘4 New Perspective’ serve to fuel the dreams and aspirations of adventurers all around the world during one of our favorite seasons while marking a milestone year for Jeep brand.”

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Jeep Renegade, Patriot Have Record Setting May

Posted on June 2, 2016 by baysideadmin

Jeep has been consistently the most popular brand in the Fiat-Chrysler family. For months now, it has been the one really propping up the FCA in America. FCA has certainly noticed. They’ve reallocated resources into the Jeep brand in order to meet this surge of demand and are refocusing the future of the company into this. If May’s sales were any indication, it is clear that the Jeep is still the choice of the future for FCA.

Jeep had a record setting May which helped FCA keep their sales record streak going. This makes 74 months in a row of year-over-year sales gains. Jeep’s record was a first, however. Jeep sales topped 90,000 for the first time ever in all of its 75 years of production. Not a bad record to set in its 75^th anniversary.

The Jeeps that helped obtain this record is the Compass, Renegade, and the Patriot. Each one managed to set its own record sales number for May. The Renegade and the Patriot both had their best monthly sales ever. This is the 32^nd consecutive month that Jeep has posted a month of year-over-year sales gains.

The Hidden Features of Owning a Jeep

Posted on February 18, 2016 by baysideadmin

Do you know the hidden features in your purchase? For new Jeep buyers, there’s plenty of unwritten rules that go beyond the equipment and exterior included in the purchase. DirtRoadTrip.com put together a list of ’10 Things They Never Tell You About Owning a Jeep.’

You’re Going to Get Wet:

The 9^th on their list is the notion that you’re going to get wet in the driver seat. That’s because it’s impossible to not want to put all that jibber-jabber about the Jeep’s off-road to the test. Inevitably, in that curiosity, is going to come the chance to take the Jeep through the mud and water. When that finally happens, just make sure that you bring an dry pair of pants to change into.

The Jeep Wave:

This is a phenom that has been on-going for sometime now. When you buy a Jeep, you don’t just get an award-winning, highly-capable vehicle, you’re also being inducted into a membership. The Jeep Wave is the unofficial salute given among Jeep drivers.

Tackle Any Weather Problem:

New York just had one of the biggest snowstorms in its history. After the snow subsided and it was time to get the city back to work, it’s a safe bet it was the Jeeps leading the charge. Case in point; remember that snowboarding through the streets of New York video that went viral? Did you notice what they were driving? *Jeep Wave*