Jeep ‘Chips Away’ With the 2014 Jeep Grand Cherokee

Posted on March 15, 2013 by baysideadmin

Chrysler is a notorious company for the quality of its ads. They’ve put a fantastic and dramatic commercial together to promote the upcoming 2014 Jeep Grand Cherokee.

The ad, titled, ‘Chip Away’ features the same type of uplifting speech material most of Chrysler’s commercials are made up of. This time around, the speech comes from Al Pacino’s character in Any Given Sunday. It’s always a good choice to go with a football movie if you’re looking for inspiration.

Pacino preaches of the importance of fighting for every inch in life. His words are put over a montage of different people all struggling to achieve. Combined with a dramatic orchestrated score swelling at the perfect emotional moments, it’s clear that the ad company still understand how to send a message of inspiration.

Once the speech is over, a voice-over from a narrator chimes in to note how Jeep is fighting for those inches and chipping away to construct the best possible Jeep. Take a look at the ad and you’ll see the trend of quality continue for one more time as well as seeing the 2014 Jeep Grand Cherokee in action.

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2016 Jeep Wrangler Jeep Variant?

Posted on March 6, 2013 by baysideadmin

What lies in store for the popular Jeep Wrangler? The time has come for an update to the model and the question is what Jeep has in store for an evolution.

The new Jeep is planned to come out in 2016. Bloomberg is reporting that Mike Manley, the Jeep President, had some remarks on just what that might mean for the Wrangler at the Geneva auto show.

“I’m a big fan of a Wrangler-based pickup,” Manley said. Does that mean that Jeep Wrangler will be getting a truck variant when it is released? There’s a good reason to think just that. Jeep has big plans to help the globalization of the brand. With new models being developed for Europe, a focus on the international market is what Fiat is planning on to help their sales. Having a truck variant in that planning will give the brand the diversity it needs to succeed.

The future is bright for Jeep as Chrysler continues a trend of looking ahead. Is the world ready for a Jeep Wrangler truck version?

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2014 Jeep Cherokee: New Design Draws Criticism

Posted on February 26, 2013 by baysideadmin

Jalopnik managed a fast one the other week when they got their hands on leaked photos of the upcoming 2014 Jeep Cherokee. Originally planned to not be unveiled until the New York Auto Show; the website forced Jeep’s hand in releasing more detailed information about the new vehicle before the debut. A few shots of the new design made headlines across the auto-blogs and really got people talking. The most obvious, and most commented on, was the new design. Such a vast departure from the norm was going to get people’s attention, but it’s a question now of if it was too much.

Forbes breaks down the response so far to the reveal. “The evolution from the old, boxy Cherokee to the current Liberty and now to this has been pretty stunning in terms of the shape-shifting that we’ve seen, “says Mike Wall who is an auto analyst with HIS Automotive.

The Cherokee is being pulled out of retirement to replace the lagging Liberty. The Jeep Liberty had done the same back in 2002. This new Cherokee still includes the trademark Jeep designs such as a seven vertical slat grille, but it stops there.

The lights, for example, have a wholly different look than Jeep fans are accustomed to. In fact, it may cause drivers that typically drive Jeep to shy away. This might be the plan. Hardcore Jeep drivers have already found the Wrangler and the Grand Cherokee to be their preference. The 2014 Cherokee with a new look may be a play to attract a new breed of Jeep drivers who are looking for something different.

Until more information is released, all that really remains is scrutiny over the little information available. The pictures certainly paint a picture, but it’s just a segment. Trying to put together the entire piece right now just seems wrong with so much mystery.

What are your thoughts on the new design?

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