Jeep Cherokee Beats Sales Expectations

Jeep Cherokee

The Jeep Cherokee was something of an underdog when you think about it.  When the new design was first revealed for it, the response was very mean.  Change is something that does not come without criticism and changing something as time-old and iconic as the Jeep look will get people angry.  However, innovation has to come from somewhere.  The question always was if the gambit would pay off for Jeep with the Cherokee and looking at the sales so far, it seems like Jeep has certainly come out the winner.

The Toledo Blade has the sales figures for the Cherokee so far.  In the first few months of the year, Jeep has sold 67,095 Cherokees.  In comparison to the Jeep Liberty, the vehicle the Cherokee replaced, that’s the Liberty’s full year of sales in 2011.  In short, that’s way better than what was expected.

The Cherokee still has a ways to go before it wins everyone over but it seems to be really appreciated by new buyers.  Those who are approaching the Cherokee with an open mind tend to walk away impressed.  That’s not to say it hasn’t converted some of the more skeptical people.  The article quotes one such person who is still unsure on the design but can still love the capability.

For more information on the Jeep Cherokee, contact us at Bayside Chrysler Jeep Dodge.  Be sure to like us on Facebook and to follow us on Twitter to see our full specials and monthly offers.