New Jeep Pickup Maybe a Fiat-Chrysler Problem Solver

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The idea of a new Jeep pickup has picked up a lot of steam.  Jeep appears to be moving on with finally producing one and getting into the hands and driveways of people who’ve been clamoring for one for years.  While no official statement has been made yet, nor has a name or look been given, it is expected that soon Jeep will give the people what they want.  Building this new Jeep pickup does more than just satiate the fans, it may also solve two major issues for Fiat-Chrysler.

In an op-ed for Nasdaq, the new Jeep pickup could potentially help out FCA in two areas.  The first is in construction.  The news of the Jeep pickup first appeared when news broke that the factory in Toledo, Ohio that is responsible for Wranglers will also be making this new pickup.  The problem is that the Wrangler has been extremely popular of late and in order to keep up with demand, the factory would need to be expanded.  Due to the cost, Marchionne considered moving the Wrangler production to another factory, but that idea turned out to be extremely unpopular as politicians and fans voiced their concerns.  By having this factory take over for the pickup, it resolves this complicated situation.

“The solution is elegant, not least because it should keep the Toledo factory very busy… Dealers get more Wranglers to sell, the Cherokee gets moved to a place where more can be built – and the Toledo factory gets another profitable product to keep it busy.”

The second problem the pickup is a solution to is the demand from a new market.  As previously stated, while fan demand has always been there, this increase of demand and sales for SUVs and pickups has many automakers scrambling to get new vehicles out for buyers.  The Jeep pickup would be a major benefit to the company and give them a leg in the midsize SUV market that is really starting to pick up steam.

If you’re interested in learning more about our Jeep line-up, give us a call at Bayside Chrysler Jeep Dodge and come on in to view our selection.  Be sure to like the dealership on Facebook, follow us on Twitter, and subscribe to our YouTube channel, to stay up to date on auto news and our special monthly offers.

Jeep Leads August Sales

Cherokee Ad Causes Controversey

Americans are having a love affair with Jeep.  Car buyers have been flocking to the brand in the recent years since the Chrysler brand has resurged after its crash years ago.  The reason for the uptick of Chrysler sales month over month of late has been because of this love for Jeep.  That record continues into August where Jeep had one of their best months ever.

The stars of the month for Jeep was the already very popular Wrangler.  The Wrangler has always been one of Jeep’s bigger vehicles and it seems to be joined by the Cherokee.  The Cherokee at first seemed to be the underdog of the Jeep family.  When it was first revealed how the look was, many balked at the changes happening to Jeep.  As time went on and the Jeep had time to prove its worth, it showed that looks on a Jeep is only skin deep.  The public has spoken and it seems the Cherokee is the new darling of the brand.

The Cherokee is one of the most award SUVs in today’s markets.  It was named by Kelley Blue Book as one of the best SUVs under $25,000 and Motor Week’s ‘Best Small Utility.”

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Jeep Sets June Sales Record: More Popular Than Ever!

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One of the most remarkable success stories in the auto industry of late is the rise of the Jeep.  Back when Chrysler was facing bankruptcy and its future was uncertain, nothing seemed further from thought than the idea that they’d be able to turn it around in the upcoming years.  Since recovering, the success story of Chrysler is a fascinating one, and one of the main reasons for that bounce-back is due to a new found fever for Jeeps.

CheatSheet.com examined this new wave of love for Jeep.  June was an amazing month for the Jeep brand.  It had the best June sales ever.  Many Jeep vehicles had record-setting months including the new Jeep Cherokee and the ever-popular Jeep Wrangler.  Even the newest member of the family, the Jeep Renegade, had an increase of 10% from May.

This is an incredible feat considering that Jeep, back when the company was going under, was struggling with American sales.  Now, it’s not just selling here in the States, but has caught on overseas.  Jeep recently invested in a new plant for production in India, showing that Jeep is one of the bigger international favorites.

The future seems even brighter.  The Dodge Charger and Challenger SRT Hellcat experienced a higher than expected sales demand and Jeep is looking to capitalize on the popularity of the Hellcat name.  A Grand Cherokee Trackhawk Hellcat is expected next year.  This new SUV has potential to put some change into the market and have competitors scared.

What is it you’d like to see from Jeep in the coming years?  What do you think they need to do to keep the momentum going?

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