Jeep Honors Our Troops With Super Bowl 2013 Ad

Posted on February 5, 2013 by baysideadmin

I think it’s pretty much an unwritten rule that everyone knows there’s three parts to each Super Bowl that the public pays attention to. First is the most obvious in the actual football game. Second is the half-time show which, in this year’s case, was to see Beyoncé prove she does rules the world. Last is for the commercials. It’s gotten pretty ridiculous the past few years with most of them being leaked to the web days prior to the big game. That still doesn’t stop everyone from picking and choosing the ad that stood out the most to them.

Chrysler has enjoyed the spotlight the morning after the Super Bowl as they tend to be the one chosen for favorite commercial. Last year had the infamous Clint Eastwood and his gravelly voice telling America that it’s just half-time for the country. Before that was Eminem supporting the Built in Detroit series of commercials that would go on to be a huge hit. This year everyone was talking about Jeep.

The commercial named Whole Again was narrated by the one and only Oprah Winfrey. Combined with majestic images of our service men and women returning home from war and a sweeping, dramatic score; There’s definitely an expression of admiration for the whole of the United states, both civilians and those who fight to protect them. Like the previous commercials, Whole Again is able to strike an emotional chord to those who watch and the audience is responding very positively.

The story doesn’t end there, however. The ad highlighted Operation SAFE return for US personnel coming home after active duty overseas. Jeep will be donating up to $300,000 to the USO (United Services Organization) as well as part of the campaign.

You can join in on this effort. By tweeting #joinOSR on Twitter, visiting Yahoo’s homepage, or by going to Jeep Operation SAFE Return’s website, Jeep will be donating $1 to a fund that will give our returning troops assistance with employment and incentives to purchase new cars. Jeep will also donate to this charity based on vehicles sold. That’s $250 for Jeep Wrangler, Wrangler Unlimited, and the Jeep Patriot Freedom Edition.

Make sure you follow up with any one of those ways to give back to those who have given so much. They deserve all the support they can get from a grateful country. Bayside Chrysler Jeep Dodge salutes our troops on the front lines and off.

For more details on Jeep’s line-up, visit our website to see a breakdown of each available model. Like us on Facebook and follow us on Twitter for more Jeep news and special offers.

Jeep Grand Cherokee Ad Turning Point for Company

Posted on October 15, 2012 by baysideadmin

Chrysler has had a lot of success with their “Imported from Detroit” commercials that feature Eminem and the infamous “Half-Time in America” ads with Clint Eastwood. As popular as these as ads have been, another commercial has actually been more important according to the heads of Chrysler. That honor belongs to the Jeep Grand Cherokee, with a commercial that debuted in 2010.

The Detroit Free Press highlights interviews with the Chrysler and Fiat CEO Sergio Marchionne, as well as John Jay, the global executive creative direction for Wieden + Kennedy. In it, they both came to the conclusion that the commercial for the Grand Cherokee was the beginning of a new chapter for not only the products the company was making, but also their marketing.

“The Jeep was a turning point for Chrysler and was when our working relationship and creative work moved to a next level, “ says Jay. “There was so much at stake for that car to prove there was a new Chrysler in its devotion to product quality.”

The reasoning behind Marchionne’s thinking was that it was very important to let the public know that things were going to be very different with Chrysler after the bankruptcy, and different in a good way. This mindset even led him to delaying the launch of the Jeep Grand Cherokee to make sure that everything was handled right and the launch would go off without a hitch. It was a decision that would cost the company millions, but Marchionne believes it was the right choice.

“That was a turning point because it was the first car coming out of the company since its bankruptcy and we tweaked that commercial until the very end,” says Marchionne.

Take a look at the commercial for yourself and see if you believe that it was the best choice of rebirth for the company.

Be sure to visit the Bayside Chrysler Jeep Dodge website and view our new and pre-owned inventory. You can even schedule yourself a test drive. Like our Facebook page, and follow us on Twitter, for more Jeep updates.

“Halftime in America” Wins Top Automotive Spot In Youtube Ad Blitz 2012

Aside

Everyone always focuses on just which ad is the best to air during the Superbowl. This year, the auto industry was looking to show people they were back in business. To that end, Chrysler continued its “Imported from Detroit” commercials, this time bringing in legendary actor and director Clint Eastwood to provide narration. It sparked some controversy but overall, I was personally a fan of it. Even with people calling foul on it, it still managed to come out ahead as one of the most memorable of the night.

The votes are now in with the Youtube Ad Blitz program and the commercial has captured the top spot in the automotive rankings. “It’s Halftime in America” was second place overall in the entire contest. Last year in the same contest, Chrysler placed first with the “Born of Fire” commercial. The ad has had more than 17 million views on Youtube.

“’It’s Halftime in America’ is about a mission, not about a product. It is about the spirit that motivates our embracement of this mission,” said Sergio Marchionne, Chairman and Chief Executive Officer, Chrysler Group LLC. “The 2-minute video portrayed the essence of Chrysler Group’s commitment and how we are working toward the future. We don’t presume to teach anything or show our way as the right way ahead. Our message to the United States came from people who felt a duty to encourage the country they love. It was simply a way of saying that everyone, in the land of opportunity, has the right to dream and the power to turn that dream into reality.”

The ad was certainly the most memorable automotive commercial of the whole Superbowl. Clint Eastwood definitely knows how to make an impact. To check out all of Chrysler’s products, be sure to click on Bayside’s website. Follow them on Facebook and Twitter to stay up to date on all the news and offers they have.

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