Jeep Wins Big in Total Quality Impact!


The Strategic Vision has put out their 22nd Annual Total Quality Impact and four vehicles from the FCA family make the list concerning their quality.

Strategic Vision is a researched-based consultancy that has over 35 years of looking at consumers’ and their buying habits.  Their Total Quality Impact (TQI) is based on the responses from more than 39,000 viewers that have a new 2016 model year vehicle.  They are asked about 155 different aspects of their experience with the vehicle and that list is then compiled to get a big picture image of the vehicle’s quality.

So what were the winners?  In the least surprising, two Jeep vehicles top their segments.  The Jeep Wrangler Unlimited won the ‘Entry SUV’ and the Jeep Grand Cherokee won for ‘Mid-Size SUV.’  The other two were the Fiat 500 for ‘Micro Car’ and the Dodge Challenger for the ‘Specialty Coupe.’

“We see time and again that for consumers, innovation does more to communicate quality than an absence of problems does,” said Christopher Chaney, the Senior VP at Strategic Vision.  “Whether it comes in the form of breakthrough technology, re-engineering a vehicle or creating a new model, consumers feel the positive impact of bold new directions taken by manufacturers.”

If you’re looking to join the Jeep Club, click the link and see the selection on Bayside Chrysler Jeep Dodge.  Be sure to like the dealership on Facebook, follow us on Twitter, and subscribe to our YouTube channel, to stay up to date on auto news and our special monthly offers.

Jeep Honors Our Troops With Super Bowl 2013 Ad

Jeep-Wrangler-Freedom-Edition-2012-Image-03-800I think it’s pretty much an unwritten rule that everyone knows there’s three parts to each Super Bowl that the public pays attention to.  First is the most obvious in the actual football game.  Second is the half-time show which, in this year’s case, was to see Beyoncé prove she does rules the world.  Last is for the commercials.  It’s gotten pretty ridiculous the past few years with most of them being leaked to the web days prior to the big game.  That still doesn’t stop everyone from picking and choosing the ad that stood out the most to them.

Chrysler has enjoyed the spotlight the morning after the Super Bowl as they tend to be the one chosen for favorite commercial.  Last year had the infamous Clint Eastwood and his gravelly voice telling America that it’s just half-time for the country.  Before that was Eminem supporting the Built in Detroit series of commercials that would go on to be a huge hit.  This year everyone was talking about Jeep.

The commercial named Whole Again was narrated by the one and only Oprah Winfrey.  Combined with majestic images of our service men and women returning home from war and a sweeping, dramatic score; There’s definitely an expression of admiration for the whole of the United states, both civilians and those who fight to protect them.  Like the previous commercials, Whole Again is able to strike an emotional chord to those who watch and the audience is responding very positively.

The story doesn’t end there, however.  The ad highlighted Operation SAFE return for US personnel coming home after active duty overseas.   Jeep will be donating up to $300,000 to the USO (United Services Organization) as well as part of the campaign.

You can join in on this effort.  By tweeting #joinOSR on Twitter, visiting Yahoo’s homepage, or by going to Jeep Operation SAFE Return’s website, Jeep will be donating $1 to a fund that will give our returning troops assistance with employment and incentives to purchase new cars.  Jeep will also donate to this charity based on vehicles sold.  That’s $250 for Jeep Wrangler, Wrangler Unlimited, and the Jeep Patriot Freedom Edition.

Make sure you follow up with any one of those ways to give back to those who have given so much.  They deserve all the support they can get from a grateful country.  Bayside Chrysler Jeep Dodge salutes our troops on the front lines and off.

For more details on Jeep’s line-up, visit our website to see a breakdown of each available model.  Like us on Facebook and follow us on Twitter for more Jeep news and special offers.