Tag Archives: New Car

Jeep Wrangler Tops List for 3rd Year in a Row

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If there is one thing that fans and critics can agree on, it’s the quality of the Jeep Wrangler.

As shown in the Sacramento Bee, the Wrangler is appearing for the third year in a row on Kelley Blue Book’s Best Resale Value in its class. It’s also the second year that the Jeep has been on the Top 10 list.

As Eric Ibara, director of residual consulting for Kelley Blue Book, notes about the third year win for the Jeep, “The iconic Wrangler leads the Jeep brand’s residual values. Not only does Jeep Wrangler command a significant amount as a used vehicle but it does so consistently year after year. Not surprisingly, Wrangler again finds itself on Kelley Blue Book’s Top 10 list.”

In case you’re wondering who has been awarding the honors on the Wrangler for years now, Kelley Blue Book’s KBB.com Best Resale Value awards are done by their staff of automotive analysts. They take a look at how well the vehicle can hold its price over five years of ownership.

Drivers know a good deal when they see one. That’s one way of seeing it with Wrangler seeing a spike in sales. Stop by Bayside Chrysler Jeep Dodge and take one for a test drive to see what all the hype is about. You can view the rest of the Jeep family online with our Showroom. Like our Facebook page and follow us on Twitter for more Jeep news and offers at the dealership.

Jeep Grand Cherokee Ad Turning Point for Company

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Chrysler has had a lot of success with their “Imported from Detroit” commercials that feature Eminem and the infamous “Half-Time in America” ads with Clint Eastwood. As popular as these as ads have been, another commercial has actually been more important according to the heads of Chrysler. That honor belongs to the Jeep Grand Cherokee, with a commercial that debuted in 2010.

The Detroit Free Press highlights interviews with the Chrysler and Fiat CEO Sergio Marchionne, as well as John Jay, the global executive creative direction for Wieden + Kennedy. In it, they both came to the conclusion that the commercial for the Grand Cherokee was the beginning of a new chapter for not only the products the company was making, but also their marketing.

“The Jeep was a turning point for Chrysler and was when our working relationship and creative work moved to a next level, “ says Jay. “There was so much at stake for that car to prove there was a new Chrysler in its devotion to product quality.”

The reasoning behind Marchionne’s thinking was that it was very important to let the public know that things were going to be very different with Chrysler after the bankruptcy, and different in a good way. This mindset even led him to delaying the launch of the Jeep Grand Cherokee to make sure that everything was handled right and the launch would go off without a hitch. It was a decision that would cost the company millions, but Marchionne believes it was the right choice.

“That was a turning point because it was the first car coming out of the company since its bankruptcy and we tweaked that commercial until the very end,” says Marchionne.

Take a look at the commercial for yourself and see if you believe that it was the best choice of rebirth for the company.

Be sure to visit the Bayside Chrysler Jeep Dodge website and view our new and pre-owned inventory. You can even schedule yourself a test drive. Like our Facebook page, and follow us on Twitter, for more Jeep updates.

Jeep Owners Tackle the Wildest Terrain

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Jeep has always been a popular brand, but it usually tends to attract the more adventurous drivers. The ones that are looking for a vehicle that will give them the best when taken up against the outdoors. At the Guam International Raceway over the weekend, those same kind of drivers got together for an entire day dedicated to Jeep tackling challenging terrain at the Jeep Jungleree 2012.

The day stated with a Jeepology 101 course where new comers were give a lesson on the basics behind the four-wheel-drive vehicles. After that brief lesson it was time for a three-mile trail run in the jungle. Almost 50 Jeeps were on half of the racetrack at a time. Joey Crisostomo, president of Cars Plus, described the scene as, “It was like a Jeep snake going through the course in the jungle.”

The event is seen by many Jeep owners as finally getting the chance to see what their car can really do. Most of these owners don’t have access to these kinds of conditions to take full advantage of the off-roading that Jeep is so well known for.

The main portion of the day was the insane obstacle course designed to give even the most knowledgeable veterans a run for their money. It didn’t help any that all morning it was raining causing the course to be made even harder. Because of this, many new-comers found their jeeps stuck on one obstacle or another, left with their wheels spinning in air desperate to find traction. What the crowd ended up remembering the most was when a blue Jeep Laredo managed to find some airtime after launching itself from a hill course.

Fancy yourself an outdoor warrior dreaming of the chance to take a ride on this kind of terrain? Check out the full Jeep line-up online at Bayside Chrysler Jeep Dodge. Like us on Facebook and follow us on Twitter for more Jeep news!