Category Archives: Jeep

Jeep Grand Cherokee Ad Turning Point for Company

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Chrysler has had a lot of success with their “Imported from Detroit” commercials that feature Eminem and the infamous “Half-Time in America” ads with Clint Eastwood. As popular as these as ads have been, another commercial has actually been more important according to the heads of Chrysler. That honor belongs to the Jeep Grand Cherokee, with a commercial that debuted in 2010.

The Detroit Free Press highlights interviews with the Chrysler and Fiat CEO Sergio Marchionne, as well as John Jay, the global executive creative direction for Wieden + Kennedy. In it, they both came to the conclusion that the commercial for the Grand Cherokee was the beginning of a new chapter for not only the products the company was making, but also their marketing.

“The Jeep was a turning point for Chrysler and was when our working relationship and creative work moved to a next level, “ says Jay. “There was so much at stake for that car to prove there was a new Chrysler in its devotion to product quality.”

The reasoning behind Marchionne’s thinking was that it was very important to let the public know that things were going to be very different with Chrysler after the bankruptcy, and different in a good way. This mindset even led him to delaying the launch of the Jeep Grand Cherokee to make sure that everything was handled right and the launch would go off without a hitch. It was a decision that would cost the company millions, but Marchionne believes it was the right choice.

“That was a turning point because it was the first car coming out of the company since its bankruptcy and we tweaked that commercial until the very end,” says Marchionne.

Take a look at the commercial for yourself and see if you believe that it was the best choice of rebirth for the company.

Be sure to visit the Bayside Chrysler Jeep Dodge website and view our new and pre-owned inventory. You can even schedule yourself a test drive. Like our Facebook page, and follow us on Twitter, for more Jeep updates.

Jeep Owners Tackle the Wildest Terrain

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Jeep has always been a popular brand, but it usually tends to attract the more adventurous drivers. The ones that are looking for a vehicle that will give them the best when taken up against the outdoors. At the Guam International Raceway over the weekend, those same kind of drivers got together for an entire day dedicated to Jeep tackling challenging terrain at the Jeep Jungleree 2012.

The day stated with a Jeepology 101 course where new comers were give a lesson on the basics behind the four-wheel-drive vehicles. After that brief lesson it was time for a three-mile trail run in the jungle. Almost 50 Jeeps were on half of the racetrack at a time. Joey Crisostomo, president of Cars Plus, described the scene as, “It was like a Jeep snake going through the course in the jungle.”

The event is seen by many Jeep owners as finally getting the chance to see what their car can really do. Most of these owners don’t have access to these kinds of conditions to take full advantage of the off-roading that Jeep is so well known for.

The main portion of the day was the insane obstacle course designed to give even the most knowledgeable veterans a run for their money. It didn’t help any that all morning it was raining causing the course to be made even harder. Because of this, many new-comers found their jeeps stuck on one obstacle or another, left with their wheels spinning in air desperate to find traction. What the crowd ended up remembering the most was when a blue Jeep Laredo managed to find some airtime after launching itself from a hill course.

Fancy yourself an outdoor warrior dreaming of the chance to take a ride on this kind of terrain? Check out the full Jeep line-up online at Bayside Chrysler Jeep Dodge. Like us on Facebook and follow us on Twitter for more Jeep news!

Jeep Readies for the Paris Motor Show

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Starting September 29th is one of the biggest car shows of the year. The city of love, Paris, will be hosting the aptly named Paris Motor Show. This years event will play host to some of the year’s biggest world premieres in the auto world. Auto makers the world over will be coming to the city of lights to woo spectators with their new and exciting cars. Jeep is looking to take advantage of that display and is putting their best foot forward by having their best products out in front.

Carscoop says that the Jeep vehicles on display will be the European premieres of three special edition versions. All three of these Jeeps have already been shown off here in the states already. One of the biggest and brightest of the bunch is the incredible Jeep Grand Cherokee SRT Limited Edition. It is available in a bright white finish along with chromed 20-inch alloy wheels and a black-out exterior.

Also being shown off at Paris will be the Jeep Wrangler Moab. Powered by either a 2.8-liter turbo diesel or a 3.6-liter V6 petrol powertrain, The Wrangler Moab is custom made to tackle any environment intrepid drivers want to attempt.

The last of the trio Jeeps is the Compass Overland. It has 18-inch polished alloy wheels and chromed inserts on the front grille on the outside. Inside is the elegance and style of a leather interior with accent stitching and also comes equipped with a 6.5-inch touchscreen and a 40-gigabyte hard disk.

The Paris Motor Show will be a sight to see and Jeep wants to be one of the sights to remember. Be sure to contact Bayside Chrysler Jeep Dodge to schedule yourself a test drive in a Jeep vehicle. You can also view the whole of the Jeep line-up with our website’s Show-Room feature. Like us on Facebook and follow us on Twitter to see more Jeep news as it happens.