Tag Archives: Chrysler

2013 Jeep Wrangler Takes Home Four Wheeler of the Year

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The Jeep Wrangler has taken home numerous awards in the past including Cars.com’s Best New Car for Off-Roaders, SEMA Show’s Hottest 4×4, and Ward’s Top 4 Engine. Now for the third year in a row, the Jeep Wrangler has taken home Four Wheeler‘s Four Wheeler of the Year award.

The 2013 Jeep Wrangler Unlimited Moab Edition was announced as the winner early last week, and before it was named winner, Four Wheeler put the Jeep Wrangler through its paces. They tested it out on an off-road trail, pavement, and on a ramp, and they noted, “The Moab traversed all of the sand we threw at it, and it threw plenty back.”

In addition to road performance, they also looked at the vehicles interior and were obviously impressed with the Wrangler’s additional driver comforts. One judge said, “The inside is getting almost too nice for a Wrangler,” but the judges were ultimately happy with the leather seats, audio system, and 6.5-inch touchscreen display since it never affected the vehicle’s off-road performance.

To read Four Wheeler’s full rundown of the 2013 Jeep Wrangler Unlimited Moab Edition, click here, and you can check out the Jeep Wrangler and the full Chrysler, Jeep, Dodge, and Ram line-up by stopping by Bayside Chrysler Jeep Dodge. View the online Jeep showroom here, and schedule a test drive by clicking here. You can also get more Chrysler, Jeep, Dodge, and Ram news by liking Bayside Chrysler Jeep Dodge on Facebook, following Bayside Chrysler Jeep Dodge on Twitter, and subscribing to Bayside Chrysler Jeep Dodge on YouTube.

2014 Jeep Liberty Prototype Spotted!

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If you want to see the next generation of cars out in the wild, you might want to stick around the offices of Automobile Magazine. For whatever the reason is, they seemingly have all the luck. Just the other day, they not only got to see a pre-production Buick Encore and a Citroen DS5, but they also managed to catch a glimpse (and some pictures) of the prototype for the 2014 Jeep Liberty.

Cloaked in complete black with no real discernible features didn’t keep the editors at Automobile Magazine from realizing they were getting a sneak peak at something special. Under that disguise, they were able to recognize core features that pointed to this being the future of Jeep. Most notably is that it is similar to a Jeep prototype they caught sight of in April and then there’s also the seven-slot Jeep grille.

The 2014 Jeep is expected to take many of the lessons learned in the 2013 Dodge Dart and put them to use. It’ll likely have a 1.4-liter turbo-four. For buyers looking for more power, a 2.4-liter Tigershark I-4 may be a variant seeing as how it’s also being offered for the Dart. It’s too early to set anything in stone, but definitely expect there to be powerful options as Chrysler-Fiat CEO Sergio Marchionne promised that the new Liberty will still be a “trail-rated, full-blooded Jeep.”

No word yet on when to expect any official word on the 2014 Jeep Liberty, but production of said vehicle is slated to begin next year at the Toledo, Ohio plant. Keep current on any news about it by liking us on Facebook and follow us on Twitter. You can view the current Jeep line-up online at Bayside Chrysler Jeep Dodge.

Jeep Grand Cherokee Ad Turning Point for Company

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Chrysler has had a lot of success with their “Imported from Detroit” commercials that feature Eminem and the infamous “Half-Time in America” ads with Clint Eastwood. As popular as these as ads have been, another commercial has actually been more important according to the heads of Chrysler. That honor belongs to the Jeep Grand Cherokee, with a commercial that debuted in 2010.

The Detroit Free Press highlights interviews with the Chrysler and Fiat CEO Sergio Marchionne, as well as John Jay, the global executive creative direction for Wieden + Kennedy. In it, they both came to the conclusion that the commercial for the Grand Cherokee was the beginning of a new chapter for not only the products the company was making, but also their marketing.

“The Jeep was a turning point for Chrysler and was when our working relationship and creative work moved to a next level, “ says Jay. “There was so much at stake for that car to prove there was a new Chrysler in its devotion to product quality.”

The reasoning behind Marchionne’s thinking was that it was very important to let the public know that things were going to be very different with Chrysler after the bankruptcy, and different in a good way. This mindset even led him to delaying the launch of the Jeep Grand Cherokee to make sure that everything was handled right and the launch would go off without a hitch. It was a decision that would cost the company millions, but Marchionne believes it was the right choice.

“That was a turning point because it was the first car coming out of the company since its bankruptcy and we tweaked that commercial until the very end,” says Marchionne.

Take a look at the commercial for yourself and see if you believe that it was the best choice of rebirth for the company.

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