Tag Archives: 2012

No Contest: Jeep Grand Cherokee is the Best!

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When it comes to the quality of Jeep, there’s no competition. Don’t just take my word for it, the editors of Drive agree with that statement.

Drive has made the announcement that they have chosen the winner of their best four-wheel-drive of the year for 2012. That winner is none other than the Jeep Grand Cherokee. The interesting thing to take note of with the win isn’t the competition that the Grand Cherokee was up against, however. It’s that the Jeep won without a fight.

The judges are so certain that the Jeep doesn’t have a serious enough challenge that they didn’t feel the need to have a drawn out process. Not another vehicle even came close enough to produce a shred of doubt in their minds. It’s never happened before in the seven-years this award has been handed out, no other car has had such a staggering victory against the competition.

The love affair with the Grand Cherokee started the previous year when the Jeep took the lead away from the Land Rover Discovery. When compared to the Jeep’s improved interior, refined road manners, and the incredible value, there was just no contest.

Contact Bayside Chrysler Jeep Dodge for a test drive and see why the Jeep Grand Cherokee deserves all the love it is receiving. View our new and pre-owned inventory online as well. Like us on Facebook and follow us on Twitter of more Jeep news and dealership offers.

Jeep Grand Cherokee Ad Turning Point for Company

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Chrysler has had a lot of success with their “Imported from Detroit” commercials that feature Eminem and the infamous “Half-Time in America” ads with Clint Eastwood. As popular as these as ads have been, another commercial has actually been more important according to the heads of Chrysler. That honor belongs to the Jeep Grand Cherokee, with a commercial that debuted in 2010.

The Detroit Free Press highlights interviews with the Chrysler and Fiat CEO Sergio Marchionne, as well as John Jay, the global executive creative direction for Wieden + Kennedy. In it, they both came to the conclusion that the commercial for the Grand Cherokee was the beginning of a new chapter for not only the products the company was making, but also their marketing.

“The Jeep was a turning point for Chrysler and was when our working relationship and creative work moved to a next level, “ says Jay. “There was so much at stake for that car to prove there was a new Chrysler in its devotion to product quality.”

The reasoning behind Marchionne’s thinking was that it was very important to let the public know that things were going to be very different with Chrysler after the bankruptcy, and different in a good way. This mindset even led him to delaying the launch of the Jeep Grand Cherokee to make sure that everything was handled right and the launch would go off without a hitch. It was a decision that would cost the company millions, but Marchionne believes it was the right choice.

“That was a turning point because it was the first car coming out of the company since its bankruptcy and we tweaked that commercial until the very end,” says Marchionne.

Take a look at the commercial for yourself and see if you believe that it was the best choice of rebirth for the company.

Be sure to visit the Bayside Chrysler Jeep Dodge website and view our new and pre-owned inventory. You can even schedule yourself a test drive. Like our Facebook page, and follow us on Twitter, for more Jeep updates.

Jeep Readies for the Paris Motor Show

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Starting September 29th is one of the biggest car shows of the year. The city of love, Paris, will be hosting the aptly named Paris Motor Show. This years event will play host to some of the year’s biggest world premieres in the auto world. Auto makers the world over will be coming to the city of lights to woo spectators with their new and exciting cars. Jeep is looking to take advantage of that display and is putting their best foot forward by having their best products out in front.

Carscoop says that the Jeep vehicles on display will be the European premieres of three special edition versions. All three of these Jeeps have already been shown off here in the states already. One of the biggest and brightest of the bunch is the incredible Jeep Grand Cherokee SRT Limited Edition. It is available in a bright white finish along with chromed 20-inch alloy wheels and a black-out exterior.

Also being shown off at Paris will be the Jeep Wrangler Moab. Powered by either a 2.8-liter turbo diesel or a 3.6-liter V6 petrol powertrain, The Wrangler Moab is custom made to tackle any environment intrepid drivers want to attempt.

The last of the trio Jeeps is the Compass Overland. It has 18-inch polished alloy wheels and chromed inserts on the front grille on the outside. Inside is the elegance and style of a leather interior with accent stitching and also comes equipped with a 6.5-inch touchscreen and a 40-gigabyte hard disk.

The Paris Motor Show will be a sight to see and Jeep wants to be one of the sights to remember. Be sure to contact Bayside Chrysler Jeep Dodge to schedule yourself a test drive in a Jeep vehicle. You can also view the whole of the Jeep line-up with our website’s Show-Room feature. Like us on Facebook and follow us on Twitter to see more Jeep news as it happens.